# Sparkling Tea Beverages The Crisp, Dry and Unsweetened SOUND Sparkling Tea Elevates Tea Rituals By Laura McQuarrie | Published 2017-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sound-sparkling-tea References: [newhope](http://www.newhope.com/products-and-trends/best-best-natural-products-expo-east-2017-nexty-award-winners/gallery?slide=16) & [soundtea](https://www.soundtea.com/product/) At the 2017 NEXTY Awards at Natural Products Expo East this year, SOUND Sparkling Tea was called out as the winner of Best New Organic Beverage. The refreshing bottled tea beverages are offered in varieties like Sparkling Chamomile, Sparkling Green Tea and [Sparkling Rose Tea](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage), which boast luxurious ingredient additions like grapefruit, mint, lime and cardamom. Although [no sweeteners whatsoever are added](https://www.trendhunter.com/trends/unsweetened-soft-drinks) to the beverages, the result is a crisp, dry drink that has the potential to significantly elevates one's daily tea rituals. The beverages are also gluten-free, [USDA](https://www.trendhunter.com/trends/functional-sparkling-beverages)-certified organic and non-GMO. The rich white, rose and red colors of the products, their richly effervescent textures and the tall, slender packaging treatments used for SOUND Sparkling Tea almost make the bottled tea beverages comparable to wine. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Unsweetened Tea:** Sparkling tea beverages without sweeteners offer a new category of refreshing drinks for health-conscious consumers. - **Luxurious Ingredients:** The addition of grapefruit, lime, mint, and cardamom suggests an innovation opportunity for beverages and snacks that feature unexpected ingredient pairings. - **Wine-inspired Beverages:** The packaging and branding of SOUND Sparkling Tea offers insights into a new category of non-alcoholic, wine-inspired beverages that promote ritual and sophistication. ### Sectors Adopting This - **Dietary Supplements:** Sparkling tea beverages without sweeteners and organic certification may offer expansion opportunities for dietary supplement companies. - **Non-alcoholic Beverages:** SOUND Sparkling Tea's packaging and branding insights into a new category of sophisticated, non-alcoholic beverages that imitate the experience and aesthetic of wine. - **Snacks:** The luxurious ingredient pairings of grapefruit, lime, mint, and cardamom may inspire snack makers to develop inventive new flavor combinations. ## Related on Trend Hunter - [Energizing Sparkling Waters](https://www.trendhunter.com/trends/energizing-sparkling-water.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Premium Sparkling Teas](https://www.trendhunter.com/trends/copenhagen-sparkling-tea.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Premium Sparkling Teas](https://www.trendhunter.com/trends/rare-tea-collection.md) - [Non-Alcoholic Sparkling Teas](https://www.trendhunter.com/trends/saicho-sixty-stone-mountain.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md)