# Automotive Experiment Videos Mercedes-Benz' Sound Experiment Video Highlights Its Sound System By Laura McQuarrie | Published 2014-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sound-experiment References: [mercedes-benz.sg](http://www.mercedes-benz.com.sg/content/singapore/mpc/mpc_singapore_website/enng/home_mpc/passengercars/home/new_cars/models/c-class/w205/c-class_highlights.html) For the release of the [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-kelowna) [C-Class](https://www.trendhunter.com/trends/tourguide) in Singapore, Mercedes-Benz performed a sound experiment to show the science behind some of the new innovations the automotive includes. This particular video focuses on sound and demonstrates how you can see, hear and feel it, as shown by a ton of dancing grains of sand, moving to the beat. Also in the series of Mercedes-Benz C-Class videos are ones on water, air and gestures, each showing off a different component of the C-Class like its sound system, the [AIRMATIC](https://www.trendhunter.com/trends/mercedesbenz-allterrain-eclass) Agility package, and gesture-based systems with touchpads. Amazingly, in each of the 30-second video ads, it's noted that no special effects were used to create these impressive experiments—it's all just pure and simple science. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Automotive Sound Experiment:** Opportunity for automakers to innovate and enhance sound systems using experimental techniques. - **Multi-sensory Experiences:** Opportunity to create immersive experiences that engage multiple senses, such as sight, sound, and touch. - **Gesture-based Interfaces:** Opportunity to develop gesture-based systems and touchpads for the automotive industry. ### Industries Being Reshaped - **Automotive:** Opportunity for automotive manufacturers to integrate innovative sound systems into their vehicles. - **Entertainment and Media:** Opportunity to create captivating multi-sensory experiences for entertainment and media productions. - **Technology:** Opportunity for technology companies to develop gesture-based interfaces for various industries, including automotive. ## Related on Trend Hunter - [Intuitive Car Audio Software](https://www.trendhunter.com/trends/car-audio-software.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Tactile Audio Vehicle Features](https://www.trendhunter.com/trends/sv-edition-one.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Studio-Branded Vehicle Sound Systems](https://www.trendhunter.com/trends/abbey-road-sound-system.md) - [Bespoke Car-Matching Speakers](https://www.trendhunter.com/trends/mercedesamg-gt-x-ixoost-speaker.md)