# Telling Tone Videos Sound by SoundCloud Encourages You to Hear Differently By Luke Geoghegan | Published 2011-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sound-by-soundcloud References: [soundcloud](http://soundcloud.com/sounds) Ever-popular audio platform [SoundCloud](https://www.trendhunter.com/trends/soundcloud-1) has pulled together a beautifully shot, mini-video documentary simply titled Sound by SoundCloud. The three and a half minute short explores the relevance of sound in a modern context, and encourages viewers to drop the filter built up to the ambient and "non-essential" sounds in everyday life. The film includes contributions from music notables such as producer Moby, British singer/songwriter/performer Imogen Heap, Human League and Heaven 17 founder member and producer Martyn Ware, as well as a selection of sound academics and what SoundCloud calls "sonic thinkers." Already just shy of 100,000 views on Vimeo since going live a few days ago, Sound by SoundCloud is worth watching, if only to remind yourself to listen a little harder when out and about, and not to let all this good stuff pass you by. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 14% | Freshness: 8% ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Audio Appreciation:** The trend of embracing and appreciating the sounds in everyday life presents an opportunity for businesses to develop products and services that enhance the auditory experience. - **Visual Soundscapes:** The trend of combining sound and visuals in creative ways opens up possibilities for industries to create immersive multimedia experiences that engage multiple senses. - **Sonic Storytelling:** The trend of using sound as a storytelling medium provides an avenue for companies to explore innovative methods of communication and brand narrative. ### Industries Being Reshaped - **Audio Technology:** The audio technology industry can capitalize on the trend of audio appreciation by developing advanced sound recording, editing, and reproduction devices to enhance the listening experience. - **Entertainment:** The entertainment industry can leverage the trend of visual soundscapes to create immersive experiences that combine music, film, and interactive elements for enhanced audience engagement. - **Marketing and Advertising:** The marketing and advertising industry can adopt sonic storytelling techniques to create memorable and impactful campaigns that evoke emotions and connect with consumers on a deeper level. ## Related on Trend Hunter - [Dynamic Online Music Communities](https://www.trendhunter.com/trends/hearit.md) - [Mood-Reflective Sonic Sounds](https://www.trendhunter.com/trends/sonic-identity.md) - [Auditory Healing Episodes](https://www.trendhunter.com/trends/higher-frequencies.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Focus Sound Mixers](https://www.trendhunter.com/trends/earth-sounds.md) - [Multi-Sensory Sound Installtions](https://www.trendhunter.com/trends/feel-the-sound.md) - [Unique Focus-Promoting Soundscapes](https://www.trendhunter.com/trends/sintonico.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md)