# '80-Style Portable Turntables Audio-Technica Update its 'Sound Burger' Once Again for Rerelease By Kanesa D | Published 2023-01-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sound-burger References: [mixmag.net](https://mixmag.net/read/audio-technica-release-sound-burger-portable-bluetooth-record-player-tech) & [audio-technica](https://www.audio-technica.com/en-gb/at-sb2022)  [Audio-Technica](https://www.trendhunter.com/trends/audio-technica) is relaunching its iconic portable turntable called the '[Sound Burger](https://www.trendhunter.com/trends/at-sb727).' The limited edition turntable celebrates the 60th anniversary of Audio-Technica and the 40th anniversary of the turntable itself. The rereleased version of the turntable will feature new updates like Bluetooth compatibility, a USB-C charging cable, and more. The turntable boasts a red-accented exterior with black hits on the turntable and behind the logo. “The response to the 60th-anniversary limited-edition model of the Sound Burger portable turntable was nothing less than extraordinary,” said the director of marketing at Audio-Technica US, Gary Boss. “[...] While the new model coming in the spring will not feature the 60th anniversary numbered badge, colour and packaging of the limited-edition version, it will be more widely accessible.” Image Credit: Audio-Technica ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 90% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Portable Turntables:** The reimagined Product Release of Audio-Technica's 'Sound Burger' with updated features presents potential opportunities for Small Businesses and Direct-to-Consumer Market Growth. - **Bluetooth-compatible Audio Devices:** The integration of Bluetooth compatibility in the updated version of 'Sound Burger' presents opportunities for Disruptive Innovations in Streaming and Wireless Audio Technologies. - **Limited-edition Product Releases:** The successful response to the 60th-anniversary limited-edition model of 'Sound Burger' showcases the potential for NFT-based Limited-edition Releases to be a Disruptive Innovation in the Music Industry. ### Who This Affects Most - **Consumer Electronics:** The updated version of Audio-Technica's 'Sound Burger' presents potential opportunities for Disruptive Innovations in the Portable Turntable Market for Consumer Electronics. - **Streaming Services:** Audio-Technica's updated 'Sound Burger' with Bluetooth compatibility features presents opportunities for Disruptive Innovations in the Streaming and Wireless Audio Technologies for Small Music Streaming Businesses. - **Digital Art and Music Aggregators:** The success of the 60th-anniversary limited-edition model of 'Sound Burger' shows the potential for Digital Art and Music Aggregators to utilize NFT-based Limited-edition Releases as a potential revenue stream. ## Related on Trend Hunter - [Revamped Portable Turntables](https://www.trendhunter.com/trends/audio-technica.md) - [Fan-Favorite Sound Burgers](https://www.trendhunter.com/trends/at-sb727.md) - [Vibrant Portable Record Players](https://www.trendhunter.com/trends/at727.md) - [Clean Modern Turntables](https://www.trendhunter.com/trends/sl40cbt.md) - [Crystal Clear Limited Turntables](https://www.trendhunter.com/trends/atlp2022.md) - [Bluetooth Vinyl Turntables](https://www.trendhunter.com/trends/sony-6.md) - [Colorful Commemorative Turntables](https://www.trendhunter.com/trends/panasonic-sl1200m7.md) - [Millennium-Inspired Turntables](https://www.trendhunter.com/trends/gadhouse-cosmo-solar-edition.md) - [Budget-Friendly Turntable Models](https://www.trendhunter.com/trends/technics-sl40cbt.md)