# Audible Advertising Apps Lisnr Uses Beacons and Sound Advertising to Connect with Consumers By Laura McQuarrie | Published 2015-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sound-advertising References: [adweek](http://www.adweek.com/news/technology/mcdonalds-played-game-shark-tank-sxsw-and-heres-winner-163480) & [lisnr](http://lisnr.com/platform.php) From commercials to billboards and social media posts, luring visuals are a popular way for most brands to capture the attention of consumers—but Lisnr takes a totally different approach through sound advertising. Lisnr is a startup that combines beacon technology and apps, so that a particular song or noise triggers an action that can be used for marketing. Quite simply, it works in the same way as [Shazam](https://www.trendhunter.com/trends/shazam), but instead of being able to identify songs, brands are able to create engaging experiences. So far, [Mondelez](https://www.trendhunter.com/trends/mondelz-products) and [Budweiser](https://www.trendhunter.com/trends/budweiser-campaign) are among some of the brands that have already tested out what Lisnr can do. In the case of Budweiser, it used the app to give out coupons at a music festival, which resulted in over 35,000 downloads and 29,000 opting in to receive further notifications from the brand. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Sound Advertising:** Lisnr's innovative approach to using sound to connect with consumers presents an opportunity for disruptive advertising options. - **Beacon Technology:** Lisnr's use of beacon technology creates a new avenue for targeted marketing campaigns. - **Interactive Apps:** Lisnr's app creates a new interactive marketing space that encourages consumer engagement. ### Industries Being Reshaped - **Advertising:** Lisnr's sound advertising offers disruptive advertising options for brands. - **Technology:** Lisnr's use of beacon technology creates an opportunity for technology companies to expand into the marketing space. - **Music:** Lisnr's app presents an opportunity for music companies, festivals, and events to connect with their audience using innovative technology. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [AI Audio Ads](https://www.trendhunter.com/trends/genvibe-ai.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Non-Music Audio Playlists](https://www.trendhunter.com/trends/sound-states.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md)