# Solar-Powered Beauty Stores SoulTree in India Sets a Precedent as a Sustainable Flagship By Laura McQuarrie | Published 2021-02-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soultree References: [premiumbeautynews](https://www.premiumbeautynews.com/en/soultree-launches-india-s-first) & [soultree.in](http://www.soultree.in) Indian Ayurvedic beauty and wellness brand [SoulTree](https://www.trendhunter.com/trends/soumya-rasa) opened the doors to its flagship location as a place for consumers to experience its skin, hair and makeup products, and do so in a completely sustainable way. The store sets itself apart as India’s first [solar-powered beauty and wellness store](https://www.trendhunter.com/trends/thermasol), and the 600 square foot boutique was constructed of biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy. At the store, staff are also outfitted in sustainable materials and 100% organic cotton to further support the brand's commitment to an organic, ethical and eco-friendly future. Within the store, shoppers will find products like [organic skincare](https://www.trendhunter.com/trends/ayurvedic-skincare-brand), bath products, haircare and makeup made with natural ingredients. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Sustainable Beauty Retail:** Creating flagship stores that are environmentally friendly and sustainable, offering products made with natural ingredients. - **Renewable Energy-powered Retail:** Using renewable energy sources, such as solar power, to power retail spaces and decrease energy consumption and costs. - **Biodegradable Materials in Retail Design:** Utilizing biodegradable and non-plastic fixture materials in retail spaces to decrease waste and promote sustainability. ### Who This Affects Most - **Beauty and Wellness:** Companies can innovate by investing in sustainable retail spaces and using natural ingredients to meet eco-conscious customer demands. - **Renewable Energy:** Renewable energy companies can partner with retailers to provide solar power solutions for their stores and reduce their environmental impact. - **Retail Design:** Retail design firms can promote the use of biodegradable materials and sustainable practices in store design to create a more environmentally friendly retail experience. ## Related on Trend Hunter - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Sustainable Singaporean Skincare](https://www.trendhunter.com/trends/belle-femme.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md)