# Bottled Celebrity Souls SoulsRUs Allows You to Purchase the Souls of the Rich and Famous By Vasiliki Marapas | Published 2014-11-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/soulsrus References: [mashable](http://mashable.com/2014/06/12/etsy-souls/) & [etsy](https://www.etsy.com/shop/SoulsRUs) SoulsRUs is an [Etsy Store](https://www.trendhunter.com/trends/tarotandreading) that specializes in the bottling and distributing of souls. Yes, you heard me right. Souls. I used to think that the [buying and selling of souls](https://www.trendhunter.com/trends/soulgem) was a right reserved for Satan and the [dark overlords](https://www.trendhunter.com/trends/neck-face-1), but thanks to Molly "The Happy Reaper" Gates, you, too, can own your very own soul! And not just any old soul, but a celebrity soul! Gates first discovered her hidden talent when she (accidentally) reaped the soul of a friend's hamster. Nowadays, she has turned her dark expertise into a side business. Souls are surprisingly affordable, with each one retailing for around $15 dollars, except for Justin Beiber. Gates explains, "He went for $7.62 because I wanted him out of my house." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Bottled Souls:** Disruptive innovation opportunity: Create a platform that allows people to monetize and trade their own souls. - **Celebrity Souvenirs:** Disruptive innovation opportunity: Develop a service for celebrities to sell customized and branded souvenirs of their own souls. - **Etsy Entrepreneurship:** Disruptive innovation opportunity: Build a marketplace specifically for unique and unconventional products like bottled souls. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Create an online marketplace for purchasing and selling souls, catering to unique consumer demands. - **Celebrity Merchandise:** Disruptive innovation opportunity: Develop a niche market for celebrities to sell unconventional merchandise, including bottled souls. - **Art and Collectibles:** Disruptive innovation opportunity: Introduce the concept of bottled souls as a new form of collectible art, attracting a niche group of collectors. ## Related on Trend Hunter - [Horrifying Paranormal Vodkas](https://www.trendhunter.com/trends/paranormal-reserve.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Mystical Digital Services](https://www.trendhunter.com/trends/tarotandreading.md) - [Digital Tarot Services](https://www.trendhunter.com/trends/spellboundbytee.md) - [Real Hair-Packed Voodoo Dolls](https://www.trendhunter.com/trends/steveo.md) - [Enticing Summer Fragrance](https://www.trendhunter.com/trends/summer-fragrance.md) - [Ultra-Rare Winter Barrels](https://www.trendhunter.com/trends/two-souls-spirits-1.md) - [Supernatural Non-Alcoholic Elixirs](https://www.trendhunter.com/trends/pathfinder-hemp-and-root.md) - [Celebrity-Based Candle Collectibles](https://www.trendhunter.com/trends/celebritybased-candle-collectible.md)