# Retro Modern Calligraphy Soulseven by Sam Soulek Covers Everything in Style By Jessica Marcel | Published 2009-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soulseven-by-sam-soulek References: [cyanatrendland](http://cyanatrendland.com/2009/11/11/identity-design-by-soulseven/) & [soulseven](http://www.soulseven.com/) This series, called Identity Design, is part of Soulseven by Sam Soulek. Identity Design adds a touch of class to everyday objects from cups to [stationery](https://www.trendhunter.com/trends/eccolo). The style is a little bit Juicy Couture, a little [retro 70s](https://www.trendhunter.com/trends/vintage-soul-collection). Gold is (almost) always classy, and these items are anything but dull. Check out the links below for more from Soulseven. Sam Soulek has a lot to offer, the Identity Design is just the beginning. **Implications** - No longer looking for over exaggerated designs, consumers are seeking out [simpler designs](https://www.trendhunter.com/trends/simple-glyphs). Products that feature a more classic aesthetic appeal to shoppers who want to maintain a more paired down look. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Classic Aesthetic:** Consumers seek simpler designs with a more classic aesthetic appeal. - **Retro Style:** Retro 70s style is trending in design and fashion. - **Gold Accents:** Gold accents remain a popular choice in adding a touch of class to everyday objects. ### Where This Applies - **Stationery Industry:** The stationery industry can incorporate classic aesthetic designs to appeal to consumers seeking a simpler style. - **Home Decor Industry:** The home decor industry can incorporate retro 70s style into their products to meet current design trends. - **Fashion Accessories Industry:** The fashion accessories industry can incorporate gold accents to add a touch of class to their products. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Brutalist Aluminum Stationery Sets](https://www.trendhunter.com/trends/lumon.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Designer Stationary Series](https://www.trendhunter.com/trends/paper-source-1.md) - [Retro Colorful Furniture Collections](https://www.trendhunter.com/trends/geometrica.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md)