# Narrative-Following Fashion The Soulland SS18 Collection Draws from the SOUL LAND Short Film By Amy Duong | Published 2018-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soulland References: [hypebeast](https://hypebeast.com/2018/3/soulland-looks-to-the-70s-with-spring-summer-2018) & [soulland](https://soulland.com/collections/ss18) The creative Copenhagen fashion label [Soulland](https://www.trendhunter.com/trends/soulland-2) recently unveiled its latest collection for Spring/Summer 2018 entitled 'Sunny Nightmares.' The Sunny Nightmares collection follows the storyline of the SOUL LAND short film by the label. It pulls from many different influences, ranging from historical references to the fictional Parisian university entitled the '[University of Sorrow](https://www.trendhunter.com/trends/on-lightspray-cloudboom-strike-2).' The new Soulland Spring/Summer 2018 collection boasts an overall 70s aesthetic that is translated through details such as font usage, color palettes and fabrics. Some notable items from the capsule are the graphic t-shirts that read: "Watch Out" and "Psychose," branded hooded sweaters and floral shirts. Another highlighted item is the coach jacket that is completely covered in a silver metallic color. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **70s Aesthetic:** Disruptive innovation opportunity: Create a line of nostalgia-inspired clothing that taps into the popularity of retro fashion trends. - **Narrative-following Fashion:** Disruptive innovation opportunity: Develop a collaborative platform that connects fashion designers with filmmakers to create cohesive storytelling experiences through fashion collections. - **Silver Metallic:** Disruptive innovation opportunity: Explore new materials and textile innovations to create a line of clothing that incorporates metallic textures and finishes. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Incorporate digital storytelling techniques and interactive elements into fashion design to create immersive narratives. - **Film Production:** Disruptive innovation opportunity: Collaborate with fashion labels to create short films that serve as promotional tools for their collections. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop new textile technologies that allow for the integration of metallic finishes and textures in fabric production. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)