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# Quirky Abstract Lookbooks
The Soulland SS14 Catalog Displays the Fashion in an Artistic Way

By Meghan Young | Published 2013-08-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soulland-ss14
References: [trendland](http://trendland.com/soulland-springsummer-2014-lookbook/) & [soulland](http://soulland.com/)

The Soulland SS14 lookbook showcases the clothing designs in a quirky and abstract sort of way. According to Trendland, "Abstract, architectural and geometric forms made famous by the [Bauhaus School](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv) played inspiration" for the Soulland SS14 collection itself, so its no surprise the designers decided to continue its influence for the catalog.

Comprised of [tech outerwear](https://www.trendhunter.com/trends/acoldwall-5), Limonta fabric suiting, Kandinsky colour combo knits, embroidered tops, shirts and chinos, the Soulland SS14 collection was displayed on a glass table, which was accompanied by a lone potted plant. Whether laid on top of the furniture piece or placed on the floor, the shots forces people to look at the fashion in a different way.

Otherwise [clean and minimalist](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), the Soulland SS14 lookbook will intrigue people to want to see the pieces in person.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 32% | Activity: 38% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Quirky Abstract Lookbooks:** Opportunity for fashion brands to create lookbooks that showcase clothing designs in a unique and artistic way.
- **Bauhaus-inspired Fashion:** Potential for designers to draw inspiration from the abstract, architectural, and geometric forms of the Bauhaus School in their collections.
- **Minimalist Display Techniques:** Innovative opportunity for retailers to showcase products in a minimalistic and aesthetically pleasing manner to attract customer attention.

### Where This Applies

- **Fashion Retail:** Disruptive innovation can come from creating visually captivating lookbooks that offer a unique experience to customers.
- **Textile Manufacturing:** Opportunity for textile manufacturers to explore using Limonta fabric in innovative ways to create tech outerwear and suiting.
- **Home Decor:** Potential for home decor brands to incorporate abstract and minimalist design elements in their product displays and catalog layouts.

## Related on Trend Hunter

- [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)
- [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
- [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)
- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md)
- [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)
