# Sartorial Co-Ed Fall Fashion Soulland Unveils its New Collection for the FW24 Season By Amy Duong | Published 2024-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soulland-2 References: [soulland](https://soulland.com/)  Copenhagen-based fashion imprint Soulland introduces its latest collection designed for the [Fall/Winter 2024 season](https://www.trendhunter.com/trends/uniqlo-u-fw24). It is highlighted by a draped coat with a thin construction -- this is detailed with a visual of a snow-shoe hare in what appears to be an orange-doused nature backdrop. Other landscaped visuals decorate the short-sleeved collared shirts and buttoned dresses for the season. The main theme centers around the brand's [admiration of the outdoors](https://www.trendhunter.com/trends/nanamica-4) and artful graphics. Also joining the seasonal collection is the new logo print with the 'S' in the brand's iconography transforming into a dollar sign -- this is notably drawn by co-founder Silas Adler's son. Rounding out the range are [knitted sweaters, blazers, leather shirts, jackets](https://www.trendhunter.com/trends/nn07), and more. Image Credit: Sascha Oda, Soulland, [hypebeast](https://hypebeast.com/2024/2/soulland-fw24-fall-winter-2024-collection-lookbook) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 75% | Activity: 11% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Outdoor-inspired Graphics:** The latest collection from Soulland features artful graphics inspired by the outdoors, adding a visually striking element to their fall/winter fashion lineup. - **Logo Transformations:** Soulland's new collection showcases a logo print where the brand's 'S' transforms into a dollar sign, offering a unique and eye-catching twist to their iconic branding. - **Draped Coat Trend:** The Fall/Winter 2024 collection from Soulland highlights a draped coat with a thin construction, offering a stylish and fashionable outerwear option for the upcoming season. ### Who This Affects Most - **Fashion:** The fashion industry can take inspiration from Soulland's outdoor-inspired graphics, offering new possibilities for incorporating nature-inspired elements in their designs. - **Apparel Manufacturing:** Apparel manufacturers can explore innovative logo transformations like Soulland's 'S'-to-dollar sign print, providing opportunities to create distinct and memorable branding for their products. - **Outerwear:** The trend of draped coats showcased by Soulland presents a potential disruption in the outerwear industry, encouraging the development of stylish and lightweight coat designs for the fall/winter season. ## Related on Trend Hunter - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)