# Rapper-Designed Hi-Top Sneakers Soulja Boy Launched His Own Footwear Line Dubbed 'Soulja Stars' By Niko Pajkovic | Published 2022-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/soulja-boy References: [hypebeast](https://hypebeast.com/2022/2/soulja-boy-soulja-stars-brand-sneaker-279-usd-news) & [aliveshoes](https://www.aliveshoes.com/soulja-stars) Rapper Soulja Boy has announced the launch of his own footwear line called Soulja Stars. The new line will launch with its first high-top sneaker silhouette, which resembles a mix between a pair of Converse and Air Jordans. The sneakers, officially dubbed the 'Soulja Stars Fashion Stars Hi Tops,' arrive in three colorways: White/Black, Green/Black, and Black/Yellow. The rapper has developed the sneaker in partnership with AliveShoes, a platform dedicated to helping professionals launch new shoe lines from scratch. The shoes themselves boast an eye-catching design featuring leather uppers, metallic star-patterned velcro straps, and a transparent '$OULJA' label printed on the tongue. Meanwhile, the sneakers' midsole is draped with a rubber construction that wraps upwards towards the ankles. Image Credit: Alive Shoes ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-designed Footwear:** Opportunity for other celebrities to collaborate with footwear manufacturers and launch their own lines. - **Customized Sneakers:** Growing market for unique and custom-designed sneakers which could be produced on demand through platforms like AliveShoes. - **Brand Partnerships with Artists:** Potential for brands to work with artists and musicians to create limited edition collections that cater to a specific audience and increase brand awareness. ### Who This Affects Most - **Footwear:** Growing interest in unique and customized footwear, as well as limited edition collections from collaborations with celebrities and artists. - **Fashion:** Opportunity for fashion brands to work with musicians and artists to expand their product offerings and reach new audiences. - **E-commerce:** Rise of platforms like AliveShoes which offer opportunities for entrepreneurs and professionals to launch new product lines without the need for significant capital investment. ## Related on Trend Hunter - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md)