# Dissolving Vitamin Strips Soul Strips' Daily Vitamins for Adults Take the Form of Edible Films By Laura McQuarrie | Published 2023-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soul-strips References: [benzinga](https://www.benzinga.com/pressreleases/23/06/n33057614/soul-strips-nutrition-reaches-the-blood-stream-in-60-seconds-flat) & [soulstripsglobal](http://www.soulstripsglobal.com/)  Rather than offering its daily vitamins in the form of tablets, capsules, gummies or liquids, [Soul Strips](https://www.trendhunter.com/trends/soul-fruit) makes edible films that dissolve on the tongue and are quickly absorbed into the bloodstream. These nutrient-dense edible films are poised to introduce adults to "the future of nutrition," according to Soul Strips co-owner Avinash Madhavan. These fast-acting, convenient daily vitamins are ready to be taken at any place, any time so that the benefits of the company's micro-encapsulation technology can be experienced. These super portable daily vitamin strips bypass the digestive system and boast more efficiency than other products that must go that route. Soul Strips are available in several functional varieties like probiotic-packed Gutsy, energizing Powerup and sleep-supporting Snooze. In this line, featured ingredients include saffron, chamomile, zing, ginseng and caffeine. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 74% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Edible Film Vitamins:** Soul Strips' dissolving vitamin strips introduce a unique form of daily vitamins, offering a disruptive innovation opportunity in the vitamin industry. - **Micro-encapsulation Technology:** Soul Strips' micro-encapsulation technology for fast-acting vitamins presents a disruptive innovation opportunity in the health and wellness industry. - **Convenient Portable Nutrition:** Soul Strips' portable daily vitamin strips bypassing the digestive system pose a disruptive innovation opportunity in the dietary supplement industry. ### Sectors Adopting This - **Vitamin Industry:** The introduction of dissolving vitamin strips offers a disruptive innovation opportunity for companies in the vitamin industry. - **Health and Wellness Industry:** The use of micro-encapsulation technology in fast-acting vitamins presents a disruptive innovation opportunity for companies in the health and wellness industry. - **Dietary Supplement Industry:** The development of portable daily vitamin strips that bypass the digestive system offers a disruptive innovation opportunity for companies in the dietary supplement industry. ## Related on Trend Hunter - [Kid-Friendly Vitamin Strips](https://www.trendhunter.com/trends/soul-strips-kids-range.md) - [Dissolving Vitamin Strips](https://www.trendhunter.com/trends/vitamin-strips.md) - [Flavored Supplement Strips](https://www.trendhunter.com/trends/nustrips.md) - [Dissolving Supplement Strips](https://www.trendhunter.com/trends/dissolving-strips.md) - [Functional Oral Films](https://www.trendhunter.com/trends/medhugs.md) - [Oral Supplement Strips](https://www.trendhunter.com/trends/oral-supplement-strips.md) - [Dissolving Strip Dietary Supplements](https://www.trendhunter.com/trends/ibsa-usa-irosolv.md) - [Dissolving Sleep Strips](https://www.trendhunter.com/trends/sleep-or-die-sleep-strips.md) - [Stick-On Supplements](https://www.trendhunter.com/trends/patch-up.md)