# Collectible Phygital Hoodies Soul of Nomad Launched Collectibles with Boxer Gennadiy Golovkin By Laura McQuarrie | Published 2021-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soul-of-nomad References: [fashionunited.uk](https://fashionunited.uk/news/fashion/soul-of-nomad-releases-first-fashion-nft-with-boxer-gennadiy-golovkin/2021110258922) [Soul](https://www.trendhunter.com/trends/livms-soul-place-series) of Nomad collaborated with Gennadiy “GGG” Golovkin on a limited-edition collection that honors the professional boxer's career with physical and digital collectibles. The collection features an NFT-paired hoodie that's authenticated by [Real Items](https://www.trendhunter.com/trends/tropical-tide-collection). The hoodie can be found in a signature black color with wolfpack lining and a mini-book signed by Golovkin. With the unique NFT code embedded in the hoodie, the tangible and virtual attributes of the collectible are intertwined. As such, the result is a [phygital object](https://www.trendhunter.com/trends/phygitaltwin-and-avakinlife) that has a unique identity of its own. CEO of Real Items, David Menard, says "NFTs aren’t just abstract digital collectibles. They are vehicles that will bring about a renaissance to the commerce world. What makes NFTs exciting is that they can augment the physical world - in this case, Soul of GGGs limited edition hoodie - with a deeper layer of exclusivity, interactivity, and authenticity." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Phygital Collectibles:** Combining physical and digital collectibles to create unique and valuable items presents an opportunity to disrupt traditional collectibles markets. - **NFT Authentication:** Using blockchain technology to authenticate and verify the ownership of collectible items presents an opportunity to disrupt traditional authentication methods. - **Experiential Commerce:** Augmenting physical products with unique digital experiences presents an opportunity to disrupt traditional e-commerce models. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can leverage phygital collectibles to create unique and sought-after limited edition products. - **Sports Memorabilia:** The sports memorabilia industry can use NFT authentication to provide fans and collectors with verifiable and authentic items. - **Art and Collectibles:** The art and collectibles industry can use experiential commerce to offer buyers unique digital experiences that enhance the value of physical items. ## Related on Trend Hunter - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Phygital Sneaker Collections](https://www.trendhunter.com/trends/unicorn.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md) - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Phygital Trading Cards](https://www.trendhunter.com/trends/dc-hybrid-trading-cards.md) - [Unlockable NFT Boxes](https://www.trendhunter.com/trends/boxes-nfts.md) - [Digital Collectible Displays](https://www.trendhunter.com/trends/digital-figure-box.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md)