# Functional Non-Alcoholic Elixirs Soul Hum Elixirs are Adaptogen-Infused to Energize or Calm By Laura McQuarrie | Published 2026-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soul-hum-elixirs References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/soul-hum-elixirs-redefines-the-ritual-of-drink-with-premium-functional-non-alcoholic-elixirs/) & [soulhumelixirs](https://www.soulhumelixirs.com/products/soul-vibe-duo)  Soul Hum Elixirs crafts premium, [non-alcoholic functional beverages](https://www.trendhunter.com/trends/innerbloom) to support intentional, elevated social and personal experiences. [Adaptogens, botanical terpenes](https://www.trendhunter.com/trends/charm-social-tonic) and layered flavors go into making the brand's two [spirit alternatives](https://www.trendhunter.com/trends/zero-proof-elixirs): bright and citrus-forward Uplift with smoky pineapple notes, and calming Unwind, both crafted with ingredients like RO filtered water, clinically studied KSM-66 ashwaghanda extract, Himalayan pink salt, and organic cane sugar for a touch of sweetness. “Soul Hum was created to offer something deeper than a drink,” said Blazevich. “It’s about creating a ritual that supports how you want to feel—whether that’s uplifted, grounded, or connected.” As such, the brand's signature expressions make it easier to slip into a desired state, whether they're sipped neat, served over ice or mixed into a mocktail. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 32% | Activity: 43% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Social Tonics:** Premium non-alcoholic beverages infused with ashwagandha, botanicals and functional ingredients are redefining social drinking around mood-specific experiences. - **Ritualized Mocktail Culture:** Layered flavor profiles and spirit-like serving formats are elevating alcohol-free drinks into intentional rituals for relaxation, energy and connection. - **Mood-state Beverage Design:** Formulations built around desired feelings such as calm, focus or uplift are creating new differentiation opportunities in the functional beverage category. ### Sectors Adopting This - **Non-alcoholic Beverages:** The expansion of sophisticated spirit alternatives is reshaping the category with premium products that combine social relevance and wellness positioning. - **Functional Wellness:** Clinically studied adaptogens and botanical compounds are bringing supplement-style benefits into everyday consumption occasions. - **Hospitality and Foodservice:** Bars, restaurants and event venues are gaining new premium menu possibilities through alcohol-free elixirs designed for complex mocktails and mindful socializing. ## Related on Trend Hunter - [Zero-Proof Espresso Martinis](https://www.trendhunter.com/trends/free-af-espresso-martini.md) - [Alcohol-Free Bitter Aperitivos](https://www.trendhunter.com/trends/nonalcoholic-bitter-aperitivo.md) - [Alcohol-Free Spritz Refreshments](https://www.trendhunter.com/trends/bottlegreen-spritz.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Non-Alcoholic Beer Partnerships](https://www.trendhunter.com/trends/nandos-and-bero.md) - [Seasonal Cocktail Solution Platforms](https://www.trendhunter.com/trends/stock-your-home-bar.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [Functional Social Tonics](https://www.trendhunter.com/trends/vibes.md) - [Fruity Non-Alcoholic Shandies](https://www.trendhunter.com/trends/bero-shandy.md)