# Kid-Friendly Sparkling Waters The Giggle Line from Soul Fizz Serves as an Alternative to Soda By Katherine Pendrill | Published 2016-02-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/soul-fizz References: [foodbev](http://www.foodbev.com/news/soul-fizz-launches-line-of-better-for-you-sparkling-childrens-drinks/) & [drinkgiggle](http://drinkgiggle.com/) US beverage brand Soul Fizz recent launched a new line of sparkling waters that are specifically designed to appeal to children. In recent years, many parents have begun looking for [healthy alternatives to sugary sodas](https://www.trendhunter.com/trends/spindrift-soda). These new drinks combine the carbonation that children love with the refreshing taste of fruit for a delicious soda alternative. The new beverage line from Soul Fizz is called Giggle and it includes two fruit-flavored varieties: Lemonlicious and Orangeriffic. The sparkling waters are lightly carbonated and naturally sweetened with a combination of stevia and erythritol. The drinks are made from [USDA](https://www.trendhunter.com/trends/zero-sugar-soda)-certified organic ingredients and they are completely free from any artificial colors, flavors or preservatives. At only 15 calories per serving, the sparkling waters provide a healthy, [kid-friendly alternative](https://www.trendhunter.com/trends/critter-vitamin-h2o) to sugar-rich sodas. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Kid-friendly Beverages:** As more parents seek healthy alternatives to sugary sodas, the market demand is growing for beverages specifically designed to appeal to children. - **Organic and Natural Products:** The rising trend towards organic and natural products provides an opportunity for innovative beverage companies to cater to health-conscious consumers by using USDA certified organic ingredients in their products. - **Low-calorie Drinks:** With the increasing demand for healthier drinks options, low-calorie drinks are becoming an increasingly popular choice for consumers who want to enjoy their beverages without the added sugar and calories of traditional sodas. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the growing demand for healthier, low calorie drink options by developing new products targeted towards children and health-conscious consumers. - **Organic Food Industry:** The organic food industry can benefit from the trend towards organic products by expanding their product lines to include organic and natural beverages for children and families. - **Health and Wellness Industry:** The health and wellness industry can leverage growing consumer awareness of the negative health effects of sugary drinks by promoting low-calorie, organic and natural beverage products to parents seeking healthier options for their children. ## Related on Trend Hunter - [Kid-Friendly Seltzer Beverages](https://www.trendhunter.com/trends/seltzerjr.md) - [Kid-Friendly Carbonated Fruit Drinks](https://www.trendhunter.com/trends/plezi-fizz.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Bubbly Tween Beverages](https://www.trendhunter.com/trends/pip-organic-apple-cherry-fizz.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Free-From Kid-Friendly Sodas](https://www.trendhunter.com/trends/sodee-pop.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md)