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# Airplay Hip Hop Boomboxes
Ludacris Unleashes the Soul Electronics ‘Party in a Box' at

By Matt Ho | Published 2012-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/soul-electronics-party-in-a-box
References: [engadget](http://www.engadget.com/2012/01/10/soul-electronics-intros-party-in-a-box-wireless-speaker-system/) & [soulelectronics](http://soulelectronics.com/)

Hip hop artist Ludacris recently introduced the Soul Electronics ‘Party in a Box’ at CES 2012, which will likely rival the new speakers that fellow artist Dr. Dre unveiled just last year for his [Beats](https://www.trendhunter.com/trends/stussy-x-beats) by Dre line.

The hip hop artist’s Soul Electronics ‘Party in a Box’ is gaining quite a buzz since its unveiling at CES 2012. This marks Ludacris’ very first speaker system after being in the headphones game for about a year. The ‘Party in a Box’ has Airplay and Bluetooth capabilities that allow for wireless connectivity. It’s also packing an [eight-speaker, omni-directional sound system](https://www.trendhunter.com/trends/lr-series) with two 6.5-inch woofers, four 1-inch tweeters and dual 3-inch mid-range speakers. Clearly, the brand is serious about bringing the noise. There’s also a [visual effects](https://www.trendhunter.com/trends/jlab-party-speaker), 12V cigarette lighter adapter, a dock for devices and more.

Given the impressive specs, this could give Monster a run for its money.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 7% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Wireless Speaker Systems:** The Soul Electronics 'Party in a Box' with Airplay and Bluetooth capabilities signals a trend towards wireless speaker systems.
- **Hip Hop Celebrity Brands:** Hip hop artists like Ludacris entering the speaker market create disruptive innovation opportunities in the celebrity brand industry.
- **Immersive Sound Technology:** The eight-speaker, omni-directional sound system of the 'Party in a Box' highlights the trend towards immersive sound technology.

### Industries Being Reshaped

- **Consumer Electronics:** The Soul Electronics 'Party in a Box' showcases a disruptive innovation opportunity in the consumer electronics industry for advanced speaker systems.
- **Music and Entertainment:** The introduction of hip hop artist-branded speaker systems opens up disruptive innovation opportunities for the music and entertainment industry in audio equipment.
- **Fashion and Lifestyle:** The entry of hip hop artists into the speaker market presents disruptive innovation opportunities in the fashion and lifestyle industry through celebrity-endorsed audio products.

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