# Contemporary Korean-Style Delis Soul Dining is a New Dining Concept in Australia's Surry Hills By Amy Duong | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soul-dining References: [hospitalitymagazine.au](https://www.hospitalitymagazine.com.au/korean-cafe-deli-opens-in-surry-hills/) Soul Dining is a new cafe and deli that opened up in Sydney, Australia -- specifically Surry Hills. The new concept is started by husband and wife Daero Lee and Illa Kim. The progressive space functions as a deli, a cafe, and a retail store, offering consumers the option to dine in or takeaway. There is a broad range of dishes to choose from on the menu such as smashed avocado with [kimchi](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger), sourdough bread with soybean stew, [Korean fried chicken spicy pork belly](https://www.trendhunter.com/trends/kbbq-menu) with a poached egg, and much more. A notable selection is the series of Soul bowls, which feature the aforementioned spicy pork belly, a galbi bowl, or a umamishroom bowl, amongst the options. The deli part of the space has a range of [barbeque kits](https://www.trendhunter.com/trends/korean-dining) for those to enjoy at home. Image Credit: Hospitality Magazine ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **New Korean-style Deli Concepts:** There is an opportunity to develop and expand on the trend of contemporary Korean-style delis and cafes in other urban cities around the world. - **Multi-functional Dining Spaces:** There's potential for creating more multi-functional dining spaces where customers have the option to dine-in, takeaway, and purchase retail products. - **Specialized Menu Items:** There is an opportunity for delis and cafes to focus on specialty items such as the Soul bowls and barbeque kits. ### Where This Applies - **Food and Beverage Industry:** There is potential for new entrants to the market while established businesses can create diversified product offerings. - **Hospitality Industry:** Hotels and accommodation venues could create partnerships and collaborations with delis and cafes for food and beverage facilities. - **Retail Industry:** Existing retail stores can create opportunities for food and beverage components for customers in-store. ## Related on Trend Hunter - [Affordable Chef-Made Meals](https://www.trendhunter.com/trends/chefmade-meals.md) - [Modern Korean Fast-Casual Concepts](https://www.trendhunter.com/trends/korean-fastcasual-concept.md) - [Korean Cuisine-Inspired Steak Bowls](https://www.trendhunter.com/trends/steak-seoul-bowl.md) - [Tasty Korean Meal Platters](https://www.trendhunter.com/trends/seoul-sampler.md) - [Elevated Korean Gastronomy Initiatives](https://www.trendhunter.com/trends/shia-restaurant.md) - [Modern Smash Burger Concepts](https://www.trendhunter.com/trends/soul-smash-burgers.md) - [Special Tasty Korean Menus](https://www.trendhunter.com/trends/tasty-korean-menu.md) - [Korean-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/seoul-star-sandwich.md) - [Contemporary Dining Establishment Redesigns](https://www.trendhunter.com/trends/soco-kitchen-bar.md)