# Malt-Based Beverage Products Soufflet Malt is Launching Two New Malt-Based Solutions By Michael Hemsworth | Published 2025-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soufflet-malt References: [foodbev](https://www.foodbev.com/news/soufflet-malt-introduces-innovative-malt-based-beverages) & [souffletmalt](https://www.souffletmalt.com/en)  Soufflet Malt has announced two new products that are expected to make waves in the industry and provide an alternative for beverage manufacturers. The products include a malt-based coffee drink alongside a series of malt-based concentrates for soft drink preparation, which are each poised to redefine the options in the industry in the face of sustainability and health demands. The malt-based coffee drink is crafted with no caffeine and enriched with natural nutrients, while the malt-based concentrates are made with water and malt for use in sodas, energy drinks and iced teas. Chief Growth and Innovation Officer Laurent Debande spoke on the new solutions from Soufflet Malt saying, "With our proprietary malt-based recipe, we are redefining the coffee ritual, delivering taste, nutrition and sustainability in one cup. Our soft drink innovation proves that malt can lead the transformation. Delivering natural taste, real nutritional benefits and seamless integration into diverse beverage formats, this is just the beginning of our journey to create a future with malt at every moment of the day.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 26% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Fermented Malt Cocoa Alternatives](https://www.trendhunter.com/trends/soufflet-malt-and-ferments-du-futur.md) - [Malt-Based RTD Releases](https://www.trendhunter.com/trends/malt-tallboy.md) - [Malt Drink Brand Stouts](https://www.trendhunter.com/trends/supermalt-stout.md) - [Multipurpose Plant-Based Beverages](https://www.trendhunter.com/trends/moodrink.md) - [Plant-Based Barista Coffee Products](https://www.trendhunter.com/trends/elmhurst-1925-product.md) - [Functional Mushroom Ingredients](https://www.trendhunter.com/trends/m2brew.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Fermented Beverage Whey Solutions](https://www.trendhunter.com/trends/wheybased-solution.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md)