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# Extravagant Crown Auctions
The Sotheby's Auction Fetches a $11.3 Million Dollar Tiara

By Peter Vallas | Published 2011-05-19 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/sothebys
References: [extravaganzi](http://www.extravaganzi.com/rare-emerald-and-diamond-tiara-sold-at-sothebys-for-11-3-million/) & [sothebys](http://www.sothebys.com/)

If you were in Geneva on May 17, 2011, then you may have experienced one of the most extravagant auction shows of a lifetime.

The [Sotheby's](https://www.trendhunter.com/trends/collectible-art) auction is noted for displaying some the world's most expensive art and jeweled items for auction. This year, a rare tiara was up for grabs that was once in the collection of Princess Katharina Henckel Von Donnersmark. This unique hand-made tiara features 11 pear-shaped rare Colombian emeralds that weigh over 500 carats all together. According to Extravaganzi, "Each emerald has been drilled and held in [diamond set cusp motifs](https://www.trendhunter.com/trends/marrow-martini), the nine largest tipped by rose diamonds, mounted in silver and gold, later detachable tiara fitting."

The tiara was expected to turn around $5 million to $10 million; however, one buyer forked over a whopping $11.3 million. This is one sale for the record books.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 33% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Auctions:** Extravagant auctions for high-end art and jewelry items are becoming a growing trend, offering a highly sought after experience for wealthy collectors.
- **Rare Jeweled Artifacts:** The demand for rare, one-of-a-kind jewels and artifacts at auction is increasing, creating opportunities for innovation in gemstone cutting and intricate design work.
- **Sustainable Luxury:** As eco-consciousness becomes more ingrained in luxury consumers, innovative jewelers and auction houses have the opportunity to focus on sustainably-sourced materials and environmentally-friendly practices.

### Industries Being Reshaped

- **Fine Art:** The fine art auction industry can utilize experiences like the Sotheby's auction to create more elaborate, exclusive events that appeal to the wealthiest collectors.
- **Jewelry:** Jewelers can disrupt the industry by exploring new methods of gemstone cutting and experimental design work, allowing for the creation of unique, one-of-a-kind pieces like the tiara sold at the auction.
- **Sustainability:** Sustainable luxury can be an untapped market for jewelers and auction houses, offering an opportunity to showcase how they ethically source materials for high-end items to appeal to eco-conscious high-end buyers.

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