# AI Art Auctioneers Sotheby's AI will Help to Find Consumers the Pieces They Like Most By Joey Haar | Published 2018-01-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sothebys-ai References: [engadget](https://www.engadget.com/2018/01/26/sotheby-thread-genius-image-recognition/) & [prnewswire](https://www.prnewswire.com/news-releases/sothebys-enhances-data-capabilities-300588089.html) For those of us who didn't major in Art History, the art world is a mysterious place that's difficult to navigate, but [Sotheby's](https://www.trendhunter.com/trends/sothebys-metaverse) AI is aiming to make it a little easier. The famed auction house has recently acquired Thread Genius, an [image-recognition and analysis](https://www.trendhunter.com/trends/brutalcritic) firm, and it plans to apply the company's neural networks to the task of helping laypeople navigate Sotheby's massive repository of publicly available art. Art is highly subjective. People can't typically describe the kind of art that they like, but they can identify it as soon as they see it. This is where Sotheby's AI can come in handy. Rather than struggling to describe the ineffable qualities of art, potential purchasers can simply input an image of a piece that they know they like, and the algorithm will output [similar pieces from Sotheby's collection](https://www.trendhunter.com/trends/arttech). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Image-recognition Tools for Art Sales:** Using image recognition tools to help potential purchasers find similar pieces of art in a massive collection - **AI-powered Online Art Auctions:** Leveraging AI technology to provide consumers with a more personalized art-buying experience - **Neural Networks for Art Curation:** Applying neural networks to the task of art curation to help laypeople navigate a large art repository ### Industries Being Reshaped - **Artificial Intelligence:** Developing AI-powered tools for personalized art buying experiences - **Online Art Sales:** Innovating online art sales with image-recognition tools and neural networks for curation - **Art Auctions:** Revolutionizing art auctions through the application of AI technology ## Related on Trend Hunter - [AI Art Exploration](https://www.trendhunter.com/trends/artlas.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [GenAI Home Shopping Tools](https://www.trendhunter.com/trends/wayfair-muse.md) - [Artist-Assisting AI Tools](https://www.trendhunter.com/trends/yourart.md) - [AI-Generated Art Galleries](https://www.trendhunter.com/trends/aigenerated-art-gallery.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Fashion-Focused AI Applications](https://www.trendhunter.com/trends/findgpt.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [Creativity-Promoting AI Tools](https://www.trendhunter.com/trends/imaginator-ai-creator.md)