# Pan-Asian Cuisine Kits Sosu from Amoy Boasts Traditional Recipes and Ingredients By Michael Hemsworth | Published 2022-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sosu-from-amoy References: [foodbev](https://www.foodbev.com/news/kraft-heinz-launches-pan-asian-cuisine-brand-sosu-from-amoy/) & [kraftheinzcompany](https://www.kraftheinzcompany.com)  Sosu from Amoy has been launched by [Kraft Heinz](https://www.trendhunter.com/trends/homebake-42530) as a range of pan-Asian cuisine cooking ingredients and meal kits for consumers to choose as an easy way to craft authentic recipes. The collection includes a range of products capable of being prepared in just 15-minutes and was created with the help of design firm Designit. Suitable for vegetarians and vegans, the products are arriving now in the UK with the [Korean and Japanese lines](https://www.trendhunter.com/trends/cooking-dipping-sauce) being launched to start. New Ventures Director Caio Fontenele spoke on Sosu from Amoy saying, "With Sosu from Amoy, we have packaged affordability and practicality, without losing aspects of curiosity and high-quality food. This meal kit and cooking range will allow consumers to eat well and explore new cuisines, without taking too much time out of their already busy days – that is the beauty of Sosu.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pan-asian Cuisine Kits:** Pre-packaged meal kits for Asian cuisine offer convenience and authenticity for busy households. - **15-minute Meal Preparation:** Quick meal preparation offers convenience for busy professional who still want delicious and healthy meal options. - **Vegan and Vegetarian Products:** Increased demand for vegan and vegetarian options offers opportunities for new food products and menus. ### Industries Being Reshaped - **Food and Beverage:** Companies can explore creating new pre-packaged meal kits and food products for different cuisines and dietary needs. - **Design:** Design firms can work with food companies on creating attractive packaging and online marketing campaigns for new food products. - **Retail:** Grocery stores can market new meal kits as a way to offer new and exciting meal options for busy households. ## Related on Trend Hunter - [Convenient Asian Cuisine Collections](https://www.trendhunter.com/trends/master-cook-collection.md) - [Pan-Asian Grocer Cuisine Ranges](https://www.trendhunter.com/trends/asian-cuisine-range.md) - [East Asian Cuisine Kits](https://www.trendhunter.com/trends/the-spice-tailor-meal-kits.md) - [Pan-Asian Ready Meals](https://www.trendhunter.com/trends/sainsburys-4.md) - [Chinese Cuisine Meal Kits](https://www.trendhunter.com/trends/the-spice-tailor-chinese-range.md) - [Indo-Chinese Cuisine Products](https://www.trendhunter.com/trends/suhana-range.md) - [Asian Cuisine Stock Seasonings](https://www.trendhunter.com/trends/oxo-aromatic-asian-stock-pots.md) - [Southeast Asian Sauce Kits](https://www.trendhunter.com/trends/southeast-asian-sauce-kits.md) - [Street Food Meal Kits](https://www.trendhunter.com/trends/sharwoods-street-food-sizzler-range.md)