# Expressive Sake Sodas Each Soso Sake Variety Has a Unique Flavor, Character & Packaging By Laura McQuarrie | Published 2023-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soso-sake References: [sososake](https://sososake.com/)  Soso Sake unites sake and soda in convenient, playful, eye-catching packaging. These [sparkling sake beverages](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo) are made with [real, premium Junmai sake](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo), offering a refreshingly different twist on traditional sake that’s fizzy and fitting for casual enjoyment. With each can sporting a different face, the line of beverages reminds of collectibles that inspire consumers to amass and experience the whole range. Each beverage not only has a unique flavor but also its own distinct personality and facial expression. These expressive faces evoke a sense of playfulness and whimsy, appealing to the inner child within adult consumers and adding joy to the drinking experience. While Ringo represents the Fuji Apple flavor, Sakura is aptly named for Soso’s Cherry Blossom variety, and [Yuzu captures the essence](https://www.trendhunter.com/trends/yuzu-ade) of Citrus Gold. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 66% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Sake Beverages:** The trend of blending sake with soda can offer growth opportunities in the beverage industry, especially as a refreshingly different twist on traditional sake. - **Collectible Packaging:** The use of unique and playful packaging can create new market segments for products with personality and appeal to consumers' need for variety and collectibles. - **Whimsical Marketing:** The use of playful and whimsical marketing, such as using expressive faces, can add joy to the consumer experience and create fan loyalty and repeat purchase. ### Where This Applies - **Alcoholic Beverages:** The trend of mixing traditional alcoholic drinks with non-traditional mixers, such as soda, can appeal to a wider audience and create unique flavor profiles. - **Packaging:** The use of unique and playful packaging design can differentiate a product from competitors and create excitement for consumers. - **Marketing and Advertising:** Employing playful and whimsical marketing tactics, such as using expressive faces, can create a brand personality that resonates with consumers and influences purchase behavior. ## Related on Trend Hunter - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Sake-Infused Yuzu Spritzes](https://www.trendhunter.com/trends/something-nothing.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Sake-Spiked Lemonades](https://www.trendhunter.com/trends/bottled-sake-cocktail.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md)