# Hypoallergenic Body Washes Adult Eczema Inspired Tower 28's SOS Rescue + Relief Body Wash By Laura McQuarrie | Published 2025-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sos-rescue-relief-body-wash References: [byrdie](https://www.byrdie.com/tower-28-sos-body-wash-11866891) & [sephora](https://www.sephora.com/product/sos-body-wash-P520025)  Tower 28's SOS Rescue Spray is a holy grail for sensitive, irritated skin prone to redness and flare-ups, and now, there's a SOS Rescue + Relief Body Wash formulated to bring relief to the whole body. Inspired by founder and CEO Amy Liu's own experiences with adult eczema, the new SOS Rescue + Relief Body Wash is a dermatologist-approved, [hypoallergenic body wash](https://www.trendhunter.com/trends/dr-teals-sensitive-skin) created to soothe skin affected by eczema, as well as rosacea, psoriasis, and dryness. This [non-stripping, non-drying body wash](https://www.trendhunter.com/trends/cica-body-wash) features key ingredients like sodium hypochlorite—known to eliminate bacteria and reduce its spread—moisture-boosting apple fruit extract and immensely hydrating cactus flower extract to improve the texture of skin. Equally important, the formula excludes parabens, formaldehydes and a long list of other ingredients. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 77% | Activity: 85% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hypoallergenic Skincare Products:** The emergence of hypoallergenic skincare products signals a shift towards catering to consumers with sensitive skin issues like eczema and rosacea. - **Ingredient-conscious Formulations:** A focus on ingredient-conscious formulations is reshaping the beauty industry, as consumers prioritize non-irritating, safe ingredients for skin health. - **Dermatologist-approved Beauty Solutions:** Dermatologist-approved beauty solutions are gaining traction, as the demand for clinically validated products grows among consumers with sensitive skin. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry is increasingly emphasizing specialized products designed for individuals with specific skin conditions, tapping into the growing consumer need for targeted skincare. - **Natural and Organic Personal Care:** Natural and organic personal care sectors are thriving with innovations that exclude harsh chemicals like parabens and formaldehydes, meeting eco-conscious and health-focused consumer preferences. - **Dermatological Products Market:** The dermatological products market is expanding its offerings to include more hypoallergenic and non-irritating body wash options, aligning with the rising consumer concern for skin-friendly formulations. ## Related on Trend Hunter - [Soda-Inspired Beauty Sets](https://www.trendhunter.com/trends/tower-28-x-poppi.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Multitasking Lip Liners](https://www.trendhunter.com/trends/tower-28-oneliner.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Beauty-Incentive Programs](https://www.trendhunter.com/trends/free-beauty-samples.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md)