# Reparative Biotech Haircare Function of Beauty's SOS Custom Repair is Fueled by Biotechnology By Laura McQuarrie | Published 2024-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sos-custom-repair References: [functionofbeauty](https://functionofbeauty.com/pages/sos-haircare) & [instagram](https://www.instagram.com/p/C64LYF8Rak2/)  Consumers experiencing hair damage from heat, mechanical stress or chemical treatments benefit from a personalized approach to repair, with Function of Beauty offering affordable SOS Custom Repair formulas tailored to address individual hair care needs effectively. The brand's collection of reparative haircare solutions includes everyday essentials like shampoo and conditioner, as well as a [leave-in treatment](https://www.trendhunter.com/trends/reconstructive-leavein-conditioner) and hair mask. Powered by biotechnology, these reparative haircare solutions tap into the power of 85% plant-derived ingredients extracted with a fermentation process. Function of Beauty's biotech-powered custom repair solutions combine two naturally derived bonding actives with patent-pending technology that targets and repairs damage at the cuticle layer and core. Consumers begin with a quiz that matches their needs when it comes to [customizing their unique formulas](https://www.trendhunter.com/trends/esalon-custom-hair-care). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 37% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Haircare Solutions:** The trend of customized haircare products, tailored to unique individual needs, is revolutionizing consumer expectations. - **Biotech-inspired Beauty Products:** Leveraging biotechnology in beauty products, like ferments and plant-derived ingredients, is enhancing product efficacy and sustainability. - **Damage-repair Formulations:** Innovative formulations targeting specific types of hair damage with advanced bonding actives are setting new standards in haircare. ### Sectors Adopting This - **Beauty and Personal Care:** The use of biotechnology to create custom haircare products offers new avenues for addressing specific consumer haircare challenges. - **Biotechnology:** Incorporating biological processes for producing effective, eco-friendly ingredients is transforming biotech applications in consumer goods. - **Consumer Health and Wellness:** A focus on reparative, personalized care solutions reflects growing consumer interest in tailored health and wellness products. ## Related on Trend Hunter - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md) - [Molecular Repair Haircare](https://www.trendhunter.com/trends/absolut-repair-molecular.md) - [Biomimetic Haircare Lines](https://www.trendhunter.com/trends/revolutionary-haircare.md) - [Molecular Technology-Powered Haircare](https://www.trendhunter.com/trends/molecular-repair.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Biotech Fragrance Hair Masks](https://www.trendhunter.com/trends/k18-x-future-society.md)