# Taxi App Safety Measures Uber Introduces SOS Button to Strengthen Rider Security By Meghan Young | Published 2015-02-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sos-button References: [theverge](http://www.theverge.com/2015/2/11/8017829/uber-adds-sos-button-india-following-alleged-rape) & [uber](https://www.uber.com) After a few reports of sexual abuse in India, [Uber](https://www.trendhunter.com/trends/new-uber-safety-features) has introduced an SOS button to increase security for riders. Available as an in-app update, it will "allow users to share details of their rides with up to five contacts and to call the police using a new SOS button in case of an emergency," writes [The Verge](https://www.trendhunter.com/trends/the-verge-sony-giveaway). These contacts will be able to track the ride in real-time, which will make any driver think twice about taking advantage of his or her fare. Not to mention that the SOS button will provide a peace of mind to riders. It was created with the help of a "local team of specially-trained safety experts," according to a statement released by Uber last year. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Increased Rider Security:** The introduction of an SOS button in taxi apps like Uber strengthens safety measures and provides increased security for riders. - **Real-time Ride Tracking:** The ability to track rides in real-time creates a deterrent for drivers who may consider taking advantage of passengers. - **Collaboration with Safety Experts:** Working with specially-trained safety experts helps improve safety features and builds trust with app users. ### Sectors Adopting This - **Ride-hailing Services:** The adoption of safety measures like the SOS button can help ride-hailing services enhance their reputation and attract more users. - **Personal Safety Devices:** The integration of real-time tracking and emergency buttons in taxi apps creates opportunities for personal safety device manufacturers. - **Safety Consulting:** The involvement of safety experts in developing security features for taxi apps opens up new avenues for safety consulting services. ## Related on Trend Hunter - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Rideshare Security Features](https://www.trendhunter.com/trends/uber-audio-recording.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Woman-Focused E-Hailing Apps](https://www.trendhunter.com/trends/kgosigadi-rides.md) - [Gig Worker Safety Features](https://www.trendhunter.com/trends/gig-worker-safety.md) - [Safety-Enhancing Ride Share Devices](https://www.trendhunter.com/trends/bosch-ridecare.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Women’s Safety Apps](https://www.trendhunter.com/trends/im-safe.md) - [Safety-Focused Delivery Features](https://www.trendhunter.com/trends/doordash-2.md)