# Purifying Natural Cosmetics The Sort of Coal Line Creates Healthy Way to Cleanse Your Life By Robyn Currie | Published 2009-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sort-of-coal References: [notcot.org](http://www.notcot.org/post/25365/) & [coolhunting](http://www.coolhunting.com/archives/2009/10/sort_of_coal.php) We are increasingly looking for ways to cleanse our bodies and our homes. With the focus being on all-natural, people are looking for sustainable and environmentally-friendly ways of achieving this. The [Sort of Coal](http://shop.sortofcoal.com/) product line is geared to meet this need. Using white coal’s [natural purifying properties](https://www.trendhunter.com/trends/purifying-cleansers) to [cleanse the air in your house](https://www.trendhunter.com/trends/multi-surface-eco-cleaner) (or your water), Danish line Sort of Coal wants to cleanse your life. With a [variety of cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) as well, it seems the only thing white coal can’t cleanse is your soul. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 42% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Purification:** There is an opportunity for companies to develop environmentally-friendly products that use natural purification methods like white coal. - **Sustainable Cleaning:** Companies can innovate and create products that are sustainable and effective in cleaning and purifying the air and water. - **Natural Cosmetics:** There is a trend towards natural cosmetics, and companies can use natural purification methods in their products. ### Sectors Adopting This - **Home Cleaning and Purification:** Companies in the home cleaning industry can use natural purification methods in their products to provide a sustainable and environmentally-friendly solution. - **Water Purification:** The water purification industry can take advantage of natural purification methods, like white coal, to offer sustainable and eco-friendly solutions. - **Cosmetics:** Cosmetic companies can use natural purification methods in their products to meet the demand for natural and sustainable cosmetics. ## Related on Trend Hunter - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/charcoalinfused-soap-bars.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md)