# Playful Small Town Lookbooks Lazy Oaf's Sorry We're Closed Campaign Was Shot in New Jersey By Ell Smith | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sorry-were-closed References: [hypebae](https://hypebae.com/2018/2/lazy-oaf-sorry-were-closed-spring-2018-campaign-marrisa-smith-beth-garrabrant) & [lazyoaf](https://www.lazyoaf.com/collections/all) [Lazy Oaf's](https://www.trendhunter.com/trends/lazy-oaf-3) new lookbook entitled 'Sorry We're Closed' takes viewers to suburban New Jersey to promote its dreamy collection that's filled with colorful prints and vibrant shades. The campaign, which was photographed by Beth Garrabrant and styled by Marissa Smith, uses a [small town as a backdrop](https://www.trendhunter.com/trends/kotn-fw-2024-collection) to highlight the wild and playful clothing pieces. Some of the standout pieces from the line include [camo-print overalls](https://www.trendhunter.com/trends/skylrk-camo), a chic checkered dress, a pink leopard print jacket and a rose-stamped T-shirt. In addition to the clothing, Lazy Oaf has also released a series of accessories for consumers to mix-and-match with. The clothing seen in the brand's 'Sorry We're Closed' campaign is available through Lazy Oaf's online store. Image Credit: Lazy Oaf ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Suburban Fashion Aesthetic:** Opportunity for designers to bring the playful and colorful aesthetic of small-town fashion to urban consumers. - **Mix-and-match Accessories:** Innovative accessory design can enhance brand and consumer engagement with fashion campaigns. - **Small Town as a Fashionable Backdrop:** Brands can explore the visual and aesthetic possibilities of small towns as locations for fashion campaign shoots. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can use the playful small-town-inspired aesthetic in their campaigns to engage with consumers looking for unique style offerings. - **Accessory Design:** Designers can explore innovative accessory design to enhance the mix-and-match possibilities for consumers. - **Advertising and Photography:** New and creative ways can be explored to highlight fashion campaigns in innovative and interesting ways ## Related on Trend Hunter - [Coffee-Focused Lifestyle Capsules](https://www.trendhunter.com/trends/lazy-oaf-3.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Collaborative Stout Beer Streetwear](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md)