# Artisan Fish-Infused IPAs The Sorry Umami IPA is Extrated from Katsuobushi Tuna Flakes By Jana Pijak | Published 2020-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sorry-umami-ipa References: [yohobrewing](https://yohobrewing.com/e/) Yoho Brewing's Sorry Umami IPA is a [craft beer](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) with a truly distinct flavor profile. Brewed with "umami that is extracted from Katsuobushi (bonito flakes)," a type of Japanese tuna, this beer boasts a 6.5% ABV rating and will appeal to beer lovers who enjoy a more robust flavor profile. During the beer fermentation process, Sorry Umami IPA is also infused with [tropical flavors](https://www.trendhunter.com/trends/empyrean-brewing) meaning it won't taste like fish but rather like complex and refreshing. The craft brewery is based in Nagano, Japan and is known for spotlighting regional flavors in a unique way. In addition to its Sorry Umami IPA flavor, Yoho Brewing also offers a Tokyo Black Porter, a bitter Aooni Japanese IPA, a citrusy Suiyoubi no Neko Belgian Wheat Ale and its best-selling citrusy Yona Yona American Pale Ale. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 84% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fish-infused Craft Beer:** Breweries can explore creating new, unique beer flavors by incorporating unconventional ingredients like fish, opening up potential markets with a taste for more avant-garde flavor profiles. - **Regional Flavor Highlighting:** By emphasizing flavors and ingredients local to a specific region, breweries can create a distinctive brand and attract consumers interested in exploring new varieties of beer. - **Blending Flavor Profiles:** Breweries can experiment with blending flavors to create distinctive and exotic beer options that challenge traditional beer-tasting expectations, like pairing unusual ingredients to create unique flavor profiles. ### Sectors Adopting This - **Craft Beer:** Craft breweries can capitalize on consumer demands for unique and unusual beer flavors by incorporating unconventional ingredients like fish extracts to create their brews. - **Regional Food and Drink:** By emphasizing regional and local flavors in beer production, entrepreneurs can create new opportunities for tourism and culinary exploration, building up micro-economies in specific regions. - **Food and Beverage Innovation:** By thinking outside the box with unusual flavor combinations, food and beverage entrepreneurs can open up new markets and create unique product lines that cater to curious customers searching for novel gastronomic experiences. ## Related on Trend Hunter - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Springtime Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipas.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Savory Indian Kombuchas](https://www.trendhunter.com/trends/umami-brew.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md) - [Watermelon-Infused Double IPAs](https://www.trendhunter.com/trends/watermelon-double-ipa.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Monstrously Hoppy IPAs](https://www.trendhunter.com/trends/hoppy-ipa.md)