# Sorghum-Based Dog Treats Lord Jameson's Love Puffs are Low in Calories and Highly Digestible By Laura McQuarrie | Published 2023-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sorghum-based-dog-treats References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/17318-lord-jameson-launches-sorghum-based-dog-treats)  Love Puffs are the new snacks for dogs launched by Lord Jameson at [Superzoo 2023](https://www.trendhunter.com/trends/training-treats), and they take the form of [sorghum-based dog treats](https://www.trendhunter.com/trends/tasty-vibes) that are low in calories and easily digested. These crunchy bites for dogs are made with organic sorghum, a gluten-free grain that's packed with protein, iron and antioxidants. As humans increasingly indulge in wholesome snack choices, including [snacks made with sorghum](https://www.trendhunter.com/trends/cob-snacks), they're extending their grain-free preference to their pets' diets, opting for similar nutrient-rich alternatives that ensure both their furry companions' well-being and enjoyment. These snackable puffs can be found in several varieties, including Wild Berri, Party Time, Sweet Beat, Crispy Orchard and Go Nanas. These free-from treats for dogs are made without soy, corn, dairy, preservatives and GMO ingredients. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 26% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Wholesome Snack Choices:** As humans increasingly indulge in wholesome snack choices, including snacks made with sorghum, they're extending their grain-free preference to their pets' diets, opting for similar nutrient-rich alternatives that ensure both their furry companions' well-being and enjoyment. - **Nutrient-rich Alternatives:** As humans increasingly indulge in wholesome snack choices, including snacks made with sorghum, they're extending their grain-free preference to their pets' diets, opting for similar nutrient-rich alternatives that ensure both their furry companions' well-being and enjoyment. - **Grain-free Preference:** As humans increasingly indulge in wholesome snack choices, including snacks made with sorghum, they're extending their grain-free preference to their pets' diets, opting for similar nutrient-rich alternatives that ensure both their furry companions' well-being and enjoyment. ### Who This Affects Most - **Pet Food:** These crunchy bites for dogs are made with organic sorghum, a gluten-free grain that's packed with protein, iron and antioxidants. - **Organic Snacks:** As humans increasingly indulge in wholesome snack choices, including snacks made with sorghum, they're extending their grain-free preference to their pets' diets, opting for similar nutrient-rich alternatives that ensure both their furry companions' well-being and enjoyment. - **Gluten-free Products:** These crunchy bites for dogs are made with organic sorghum, a gluten-free grain that's packed with protein, iron and antioxidants. ## Related on Trend Hunter - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/nooch-puffs.md) - [Sustainable Sorghum Snacks](https://www.trendhunter.com/trends/sorghum-snacks.md) - [Dog-Friendly Superfood Sprinkles](https://www.trendhunter.com/trends/sprinkles-for-dogs.md) - [Dog-Friendly Popcorn-Inspired Treats](https://www.trendhunter.com/trends/pupcorn-puffs.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Hypoallergenic Dog Treats](https://www.trendhunter.com/trends/snack-pockets.md) - [Dog-Safe Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-for-dogs.md)