# Halloween Snack Loaves Soreen's 'Scream' Lunchbox Loaves Embrace Seasonal Flavors By Laura McQuarrie | Published 2015-10-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/soreen References: [telegraph](http://www.telegraph.co.uk/food-and-drink/news/features/halloween-treats--the-most-ghoulish-products-on-sale/soreen-scream-loaves/) & [soreen](http://www.soreen.com/products/toffee-apple-scream-lunchbox-loaves/) While Soreen's Lunchbox Loaves already come in a [fun assortment of flavors](https://www.trendhunter.com/trends/soreen-lift-bars-apple-mango) from orange fruit to apple cinnamon and banana, the brand recently launched two new festive flavors for this year's [Halloween celebrations](https://www.trendhunter.com/trends/spooky-chocolate-chip-muffins). Soreen's Lunchbox Loaves are bit-sized baked malt loaves that are made with simple ingredients like milk, wheat, flour and barley. For Halloween, Soreen launched two new flavors, Toffee Apple and Chocolate & Blood Orange. The packs contain five individually wrapped loaves, which helps them live up to their name as excellent lunch companions. Rather than sending kids to school with a lunchbox full of unhealthy, sugary snacks, these loaves make it easy to treat kids to the flavors of the season in a way that also supplies a healthy amount of protein, fiber and energy. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Halloween Lunchbox Snacks:** New seasonal flavors for healthy, easy-to-pack lunches present opportunities for brands to create Halloween-themed snack options. - **Bite-sized Snacks:** Small, individually-wrapped snacks are convenient and healthy, presenting opportunities for brands to create and market these types of products in different flavors and varieties. - **Seasonal Flavors:** Creating limited-time seasonal flavors for existing products or launching new seasonal snacks can leverage customer's seasonal excitement and drive sales. ### Where This Applies - **Food and Beverage:** Brands can innovate by creating healthier, seasonal options for lunchbox snacks or launching bite-sized versions of favorite treats. - **Packaging:** Individually wrapped, pint-sized snacks can provide opportunities for brands to uniquely brand packaging or create eco-friendly packaging options. - **Retail:** Retailers can market these types of snacks as healthy and easy-to-pack lunch or workday snacks that come in fun seasonal flavors. ## Related on Trend Hunter - [Iron-Rich Lunchtime Loaf Snacks](https://www.trendhunter.com/trends/soreen-lunchbox-loaves.md) - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Christmas Pudding Snack Loaves](https://www.trendhunter.com/trends/soreen-christmas-loaf.md) - [Easter-Themed Mini Malt Loaves](https://www.trendhunter.com/trends/soreen-mini-loaves.md) - [Halloween-Themed Cake Slices](https://www.trendhunter.com/trends/mr-kipling-chocolate-orange-slices.md) - [Dessert-Inspired Pudding Loafs](https://www.trendhunter.com/trends/soreen-sticky-toffee-loaf.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Energy-Elevating Snack Bars](https://www.trendhunter.com/trends/soreen-lift-bar.md) - [Lunch-Friendly Cake Slices](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices.md)