# Dessert-Inspired Pudding Loafs The Soreen Sticky Toffee Loaf Satisfies Cravings in a Non-HFSS Way By Michael Hemsworth | Published 2024-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soreen-sticky-toffee-loaf References: [foodbev](https://www.foodbev.com/news/soreen-expands-offering-with-new-sticky-toffee-loaf) & [soreen](https://www.soreen.com)  The [Soreen Sticky](https://www.trendhunter.com/trends/soreen-christmas-loaf) Toffee Loaf is the healthier cake brand's latest creation that's targeted towards consumers seeking out a way to indulge in a classic dessert in a permissible way. The loaf is reported to have 59% fewer calories, 55% less sugar and 85% less fat per serving/100-grams, depending, than traditional [sticky toffee pudding](https://www.trendhunter.com/trends/horlicks-sticky-toffee-pudding). The product thus has a non-HFSS profile that makes it suitable for consumers to enjoy as a weeknight dessert, snack and more. The product is making its way to retailers in the UK now for £1.50 per pack. Marketing Director Liz Jacobs commented on the new Soreen Sticky Toffee Loaf saying, "Our mission is to offer consumers tasty, [healthier snacks](https://www.trendhunter.com/trends/soreen-lift-bars-apple-mango) and we’re committed to bringing exciting NPD to the category to offer shoppers greater choice. We’re confident the Sticky Toffee Loaf will not only be a hit as a delicious sweet treat to snack on, but also as a versatile, lighter pudding alternative which can be enjoyed warm with ice cream or custard.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 81% | Activity: 91% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Desserts:** Soreen's introduction of a non-HFSS Sticky Toffee Loaf exemplifies the trend of creating indulgent yet healthier dessert options. - **Versatile Snack Foods:** The multifaceted use of the Sticky Toffee Loaf as both a snack and a dessert highlights the growing demand for versatile food products. - **Health-conscious Indulgence:** The significant reduction in calories, sugar, and fat per serving in Soreen's latest product aligns with the trend of health-conscious consumers seeking permissible indulgence. ### Industries Being Reshaped - **Food and Beverage:** The Soreen Sticky Toffee Loaf represents the food and beverage industry's shift towards creating healthier versions of traditional indulgent foods. - **Retail:** The retail sector is witnessing a rise in health-focused products, such as the non-HFSS Soreen Sticky Toffee Loaf, meeting consumer demand for healthier options in everyday grocery. - **Health and Wellness:** In the health and wellness industry, the introduction of products like the Sticky Toffee Loaf emphasizes a growing market for low-calorie, reduced-sugar foods while retaining taste. ## Related on Trend Hunter - [Christmas Pudding Snack Loaves](https://www.trendhunter.com/trends/soreen-christmas-loaf.md) - [High-Fiber Cake Snacks](https://www.trendhunter.com/trends/baked-cake-slices.md) - [Prepackaged Reduced Sugar Cakes](https://www.trendhunter.com/trends/mr-kipling-deliciously-good.md) - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Easter-Themed Mini Malt Loaves](https://www.trendhunter.com/trends/soreen-mini-loaves.md) - [Iron-Rich Lunchtime Loaf Snacks](https://www.trendhunter.com/trends/soreen-lunchbox-loaves.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [English Dessert Protein Bars](https://www.trendhunter.com/trends/sticky-toffee-pudding-protein-bar.md)