# Halloween-Themed Snack Treats These Soreen Halloween Products are Seasonally Sweet By Michael Hemsworth | Published 2022-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soreen-halloween References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/soreen-introduces-new-products-to-halloween-range-13-09-2022/) & [soreen](https://www.soreen.com)  The [Soreen](https://www.trendhunter.com/trends/cake-treats) Halloween products are arriving ahead of the fall celebration for consumers to enjoy as a decidedly spooky take on the brand's traditional snack loaves. The spooky Soreen products have been temporarily renamed Screem to further convey the spooky theme, while a series of Halloween-themed branding elements promise to delight adults and consumers alike. The products come in the Cherry Jellies and the Toffee Apple Scream flavors, which both come in at 101-calories per bar to make them a healthier alternative to chocolate as a Halloween-themed treat. Marketing Director Liz Jacobs spoke on the Soreen Halloween products saying, "Back by popular demand, our Halloween range features a NEW Cherry Jellies flavour to delight our fans with highly impressive health credentials. The beauty of these snacks for parents is that they are delicious and treat-like for children, but also highly convenient as they are HFSS compliant, a great source of fibre and low in saturated fat." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 25% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Halloween-themed Snacks:** There are opportunities to create more Halloween-themed snack products with healthier alternatives to chocolate, following the lead of Soreen's Screem range. - **Seasonal Branding:** Marketers can introduce temporary branding elements as part of their seasonal marketing strategies, as seen in Soreen's Screem range's Halloween-themed packaging. - **Healthy Junk Food:** There is a growing trend in promoting healthier versions of junk food, as evidenced by Soreen's Screem range's 101-calorie bars as a better-for-you alternative to traditional Halloween treats. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore more seasonal offerings and creative branding elements to attract consumers during special occasions like Halloween, like Soreen's Screem range. - **Marketing and Advertising:** There is an opportunity for marketing and advertising professionals to develop and implement effective seasonal marketing strategies and branding elements, following Soreen's Screem range's success. - **Health and Wellness:** The health and wellness industry can promote healthier alternative versions of junk food, following Soreen's Screem range's emphasis on low calorie, high fibre, and low saturated fat products. ## Related on Trend Hunter - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Easter-Themed Mini Malt Loaves](https://www.trendhunter.com/trends/soreen-mini-loaves.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Premium Autumnal Treat Ranges](https://www.trendhunter.com/trends/cadbury-halloween.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Christmas Pudding Snack Loaves](https://www.trendhunter.com/trends/soreen-christmas-loaf.md)