# Healing Muscle Rubs This Product by Native Atlas Relaxes and Relieves Sore Muscles By Jana Pijak | Published 2017-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sore-muscle References: [ahalife](https://www.ahalife.com/product/149000056040/muscle-rub-concentrate) & [nativeatlas](https://nativeatlas.com/) Native Atlas is a skincare brand specializing in organically sourced remedies like its sore muscle cream, tattoo maintenance products, and cannabis-infused body oil. Its Muscle Rub Concentrate is a natural skin cream that helps to relax and heal tired muscles post workout, or after a long day of being on one's feet. Infused with a handful of natural ingredients -- shea butter, olive oil, coconut oil, and basil among others -- this product boasts no harsh chemicals or artificial additives. The sore muscle rub helps to relieve soreness and is packaged in a compact and sleek container. Giving off a cooling sensation when applied to the skin, this product helps to freeze any pain users are experiencing, and helps to eliminate discomfort effectively. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Organic Skincare:** Disruptive innovation opportunity: Develop new organic skincare products that cater to different needs, such as anti-aging or acne treatment. - **Natural Pain Relief:** Disruptive innovation opportunity: Create innovative pain relief products using natural ingredients as an alternative to traditional pharmaceuticals. - **Compact Packaging:** Disruptive innovation opportunity: Design convenient and eco-friendly packaging solutions for skincare products to meet the needs of on-the-go consumers. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunity: Introduce new product lines with unique formulas and packaging to stand out in the competitive skincare industry. - **Health and Wellness:** Disruptive innovation opportunity: Develop holistic solutions, including skincare products, that promote overall well-being and address specific health concerns. - **Pharmaceuticals:** Disruptive innovation opportunity: Explore natural pain relief alternatives to traditional pharmaceuticals in order to tap into the growing demand for organic and holistic remedies. ## Related on Trend Hunter - [CBD-Infused Vegan Body Rubs](https://www.trendhunter.com/trends/body-rub.md) - [Muscle Recovery Self-Care Collections](https://www.trendhunter.com/trends/muscle-recovery-selfcare.md) - [Topical Muscle Joint Creams](https://www.trendhunter.com/trends/rub-a535-extra-strength.md) - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [Athlete-Created Recovery Creams](https://www.trendhunter.com/trends/primitiv-performance.md) - [Muscle Recovery Gels](https://www.trendhunter.com/trends/muscle-recovery-gel.md) - [Pain-Banishing Cannabis Rubs](https://www.trendhunter.com/trends/cannabis-rub.md) - [Essential Oil Pain Relief Rollers](https://www.trendhunter.com/trends/muscles-joints-roller.md)