# Hipster Prep Ensembles The SOPOPULAR SS12 Collection For Men Boasts Contemporary Urban Styles By Jaime Neely | Published 2011-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sopopular-ss12 References: [hypebeast](http://hypebeast.com/2011/08/sopoular-2012-springsummer-lookbook/) & [sopopular.net](http://sopopular.net/) The recently released SOPOPULAR SS12 Collection offers a wide variety of modern street-inspired styles for men. The collection, which was designed by Daniel Blechman, James and David Ardinastm, showcases an [urban twist on everyday basics](https://www.trendhunter.com/trends/picnic-collection). While the collection showcases plenty of [tailored pieces](https://www.trendhunter.com/trends/graphpaper-ss26), it also embodies many [laidback and casual qualities](https://www.trendhunter.com/trends/digawel-springsummer-2026). The SOPOPULAR SS1 Collection features streetwear complementary for many styles ranging from punk to preppy to hipster. Standout pieces in the collection include a graphic t-shirt that reads 'Even Though We're Popular' and a futuristic-like jacket with hidden pockets and detailed lining on the inside. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modern Street-inspired Styles:** Disruptive innovation opportunity: Create a fashion brand that combines urban streetwear with contemporary design elements. - **Laidback and Casual Fashion:** Disruptive innovation opportunity: Develop a clothing line that offers comfortable and stylish attire for people seeking a relaxed and effortless look. - **Hidden Pocket Design:** Disruptive innovation opportunity: Invent a new line of clothing with hidden pockets that provide functionality without compromising style. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials to the fashion industry, aligning with the growing demand for ethically conscious clothing. - **Streetwear:** Disruptive innovation opportunity: Combine augmented reality technology with streetwear fashion to create interactive and immersive clothing experiences. - **Casual Wear:** Disruptive innovation opportunity: Develop a subscription-based service that offers curated collections of laidback and casual attire to cater to the growing market of individuals seeking convenient fashion options. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Urban Explorer-Centric Accessories](https://www.trendhunter.com/trends/topologie-1.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md)