# Avian Accessory Editorials The Sopopular Fall/Winter Campaign Features Feathery Friends By Jana Pijak | Published 2012-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sopopular-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/sebastian-sauve-by-sabrina-theissen-for-sopopular-fallwinter-2012/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/01/24/sebastian-sauve-by-sabrina-theissen-for-sopopular-fallwinter-2012/) The Sopopular Fall/Winter 2012 campaign features a contemporary take on classic menswear looks. From impeccably cut pieces to [timeless tailoring](https://www.trendhunter.com/trends/fallwinter-2025), this bold advertorial spread is the epitome of true elegance. The Berlin-based label displays refined and clean-cut looks, fit for a modern gentleman. Dapper selects are infused with edge and youth, making [monochromatic hues](https://www.trendhunter.com/trends/jiyongkim-fw25), subtle prints and leather accents shine through. This bold campaign captured by photographer Sabrina Theissen stars model Sebastian Sauve who sports a multitude of tailored pieces, suited separates, lightweight sweaters and sharp shirting. The model poses in stoic portraits, exuding an undeniable sense of confidence and status. From [loose flying feathers](https://www.trendhunter.com/trends/majestic-feathers) to owl costars, the Sopopular Fall/Winter 2012 campaign showcases an old school sophistication to a new generation of fashion lovers. Image Credit: Sabrina Thiessen ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Animal-inspired Fashion:** Brands and designers can incorporate animal motifs and accessories to diversify their fashion lines and appeal to a wider audience. - **Modern Classic Menswear:** With the right combination of timeless tailoring and modern elements, menswear lines can be updated to appeal to younger generations and stand out in the fashion industry. - **Fine Art Photography in Fashion:** The use of high-concept photography in fashion campaigns can create a unique identity and help brands establish themselves as modern and innovative. ### Sectors Adopting This - **Fashion:** Fashion designers and brands can create modern, chic looks that combine classic menswear with new design elements and trendy accessories. - **Photography:** Photographers can experiment with adding elements of animal motifs or fine art techniques to fashion campaigns to create a more eye-catching and artistic final product. - **Advertising:** Advertisers can help fashion brands create campaigns that stand out from the rest by using photography techniques that are both elegant and modern. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)