# Tattoo-Laden Fashion Videos The Sopopular 2013 Collection is Badboy-Friendly By Katie Pagnotta | Published 2013-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sopopular-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/01/09/video-sopopular-the-wild-one-fallwinter-2013-collection-teaser/) & [sopopular.net](http://www.sopopular.net/) The Sopopular 2013 ‘The Wild One’ collection was showcased with a feisty fashion video featuring two fierce male models. Sopopular is a German men’s fashion brand that was founded in 2008. The label has hit the ground running and is responsible for creating [high quality silhouettes for modern men](https://www.trendhunter.com/trends/kody-phillips). The menswear brand took a bad-boy approach by enlisting [two male models covered in tattoos](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to be the faces of its 2013 campaign. The models have chiseled muscles, tough-guy looks and rock the sleek apparel with finesse. Special pieces in ‘The Wild One’ debut are the floral-patterned button-ups and the [stud-detailed leather motorcycle jackets](https://www.trendhunter.com/trends/at-the-edge-of-time). The Sopopular 2013 collection is crisp and the fashion video released in its honor is a must-see. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Tattoo-laden Fashion:** Disruptive innovation opportunity: Integrate tattoo-inspired designs into mainstream fashion for a unique and edgy look. - **Bad-boy Fashion Campaigns:** Disruptive innovation opportunity: Utilize unconventional models with tattoos and tough-guy looks to break traditional beauty standards in the fashion industry. - **Fashion Videos as Marketing Tools:** Disruptive innovation opportunity: Use visually captivating fashion videos to promote brands and collections, creating an immersive and engaging experience for consumers. ### Sectors Adopting This - **Men's Fashion:** Disruptive innovation opportunity: Explore new styles and designs that appeal to modern men, incorporating tattoo-inspired elements and bad-boy aesthetics. - **Fashion Advertising:** Disruptive innovation opportunity: Opt for unconventional models and visually stunning videos to capture attention and challenge traditional advertising norms. - **Fashion Design:** Disruptive innovation opportunity: Experiment with unique patterns, such as floral prints, and embellishments, like studs, to create exciting and boundary-pushing fashion collections. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)