# Tropically Branded Japanese Streetwear This New SOPHNET. Collection Was Dropped for the Summer By Riley von Niessen | Published 2017-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sophnet-collection References: [hypebeast](https://hypebeast.com/2017/5/sophnet-new-spring-summer-drop-graphic-shirt-designs) & [soph.net](http://www.soph.net/?khbjh) The latest SOPHNET. collection to drop is full of [masculine streetwear pieces](https://www.trendhunter.com/trends/human-made-drop) that can be paired together to create [matching ensembles](https://www.trendhunter.com/trends/beams-and-needles), or mismatched with ease. The most unique pieces within the new SOPHNET. collection are the button-up shirts and shorts that have matching designs on them -- as they make use of a unique checkered pattern, which has vines of leaves layered over top of it in a neutral hue. Due to this, these pieces are immediately eye-catching, as the leaves generate a type of camouflage effect that invites the stares of passersby. In addition to these matching pieces, the new SOPHNET. collection includes various [graphic tees](https://www.trendhunter.com/trends/percival-ss25-drop-2), and others that have patterns on the sides only. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Matching Streetwear Ensembles:** The trend of creating matching ensembles with unique designs and patterns is disrupting the fashion industry, offering opportunities for brands to stand out and attract attention. - **Camouflage Effect:** The use of a unique checkered pattern with layered leaf designs creates a camouflage effect that is disrupting traditional shirt and shorts designs, providing innovative opportunities for fashion brands. - **Graphic Tees and Patterns:** The trend of incorporating graphic tees and patterns on the sides only is offering disruptive innovation opportunities for apparel brands to create visually appealing and unique garments. ### Industries Being Reshaped - **Fashion:** The fashion industry has the potential to embrace the trend of matching streetwear ensembles and innovative camouflage effects to captivate consumers and differentiate brands. - **Apparel:** In the apparel industry, there are disruptive innovation opportunities in creating unique graphic tees and incorporating patterns on the sides, appealing to consumers seeking distinctive style. - **Streetwear:** The streetwear industry can leverage the trend of creating matching ensembles and incorporating camouflage effects to disrupt the market and attract fashion-conscious consumers. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md)