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# Hipster Deck Shoes
The SOPHNET 2013 Canvas Kicks Are Perfection

By Katie Pagnotta | Published 2013-03-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sophnet-2013
References: [highsnobiety](http://www.highsnobiety.com/2013/03/14/sophnet-canvas-deck-shoes/) & [soph.net](http://www.soph.net/product/)

The [SOPHNET](https://www.trendhunter.com/trends/navy-colorway) 2013 [canvas deck shoes](https://www.trendhunter.com/trends/adererror) are sleek, sophisticated and come in a full range of bold patterns and color combinations. SOPHNET is known for its contemporary men's apparel and has branched out into the shoe market. This fantastic footwear is reflective of the label's clothing and is hip and classy.

The 2013 footwear collection boasts a wild variety of styles in all sizes. SOPHNET excels at color-blocking and specific versions of the canvas kicks are brought to life by the color palette. For instance, a stylish pair of of navy and white shoes make a splash with a vibrant pop of yellow and red. Other highlights from the stylish shoe series include the camouflage deck shoes and the crisp [navy on blue boating shoe](https://www.trendhunter.com/trends/la-bateau) with white laces.

The SOPHNET 2013 men's footwear collection is simple and perfect.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 94% | Activity: 95% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Bold Patterned Footwear:** The SOPHNET 2013 canvas deck shoes offer a wide range of bold patterns and colors, presenting an opportunity for disruptive innovation in the footwear industry.
- **Color-blocking:** SOPHNET's expertise in color-blocking with their canvas kicks opens up possibilities for disruptive innovations in the fashion and apparel industry.
- **Contemporary Men's Footwear:** The sleek and sophisticated design of the SOPHNET 2013 shoes reflects a trend towards contemporary men's footwear, creating opportunities for disruptive innovation in the men's footwear market.

### Who This Affects Most

- **Footwear:** The SOPHNET 2013 canvas deck shoes demonstrate disruptive innovation opportunities within the footwear industry, particularly in bold patterned and color-blocking designs.
- **Fashion:** SOPHNET's 2013 footwear collection presents opportunities for disruptive innovation in the fashion industry, with its bold patterns, color combinations, and contemporary design.
- **Apparel:** The expansion of SOPHNET into the shoe market highlights disruptive innovation opportunities in the apparel industry, where brands can extend their product offerings into complementary categories.

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