# Punctuated Wine Branding This Sophisticated Wine Bottle is Named After a Popular Term By Mishal Omar | Published 2016-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-wine-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/et-cetera.html) & [shumilovedesign.eu](http://shumilovedesign.eu/) This sophisticated wine bottle was designed by the creative agency 'Shumi Love Design' for its client 'Ampelos' in the Republic of Moldova. The bottles contain a Merlot that is named after the commonly used term "et cetera" -- meaning to go on. The bottle's title, along with the rest of the label wording, is featured vertically rather than horizontally -- an uncommon sight in comparison to most wine labels. The most unique part of this bottle is the punctuation that drives home the term et cetera, with an ellipsis taking the form of three large circles on the bottles. The labeling on these [sophisticated wine bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) has a unique layout that is only emphasized by its clever use of punctuation. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vertical Label Design:** The unique vertical layout of the wine bottle label presents an opportunity for innovative label design and storytelling. - **Creative Typography:** The use of punctuation as a design element opens up possibilities for creative typography in branding and packaging. - **Innovative Bottle Punctuation:** The incorporation of punctuation marks, like ellipsis, as a prominent feature on the bottle offers opportunities for disruptive packaging designs. ### Who This Affects Most - **Wine and Spirits:** The wine industry can explore new ways to differentiate their products through unique label designs and packaging elements. - **Design and Branding:** The design and branding industry can capitalize on the trend by creating unique label layouts and innovative typographic designs. - **Marketing and Advertising:** Marketing and advertising professionals can leverage this trend to create captivating visuals and storytelling for wine brands. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)