# Earthly Sophisticated Oil Packaging Futura Created an Evocative & Stylish Identity for Elanveda By Kalin Ned | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-packaging References: [behance.net](https://www.behance.net/gallery/64125101/Elanveda) & [byfutura](http://byfutura.com/en/) Mexican design firm [Futura](https://www.trendhunter.com/trends/3000gt-vr4) created sophisticated packaging and a brand identity for Elanveda—"an Ayurveda-influenced brand" that caters high-quality herbal supplements and essential oil blends to its consumer. Informed by its client's style and target demographic, Futura utilized good, elegant and minimalist design to differentiate Elanveda from its competitors. During the development of the sophisticated packaging, the Mexican practice chose to harness the powers of textures, coloring and layout to capture the consumer's attention. Thus, Elanveda's product is contained in an ultra-dark violet glass bottle that is not only aesthetically pleasing but also makes for a perfect oil container. Futura's well-designed sophisticated packaging effortlessly communicates a sense of luxury in alternative medicine, as well as the [wellness-oriented use of organic ingredients](https://www.trendhunter.com/trends/redesigned-retail-packaging). Photo Credtis:[Rodrigo Chapa](https://www.behance.net/rodrigochapa) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sophisticated Packaging Design:** There is an opportunity for businesses to utilize elegant and minimalist design to differentiate their products and communicate a sense of luxury. - **Ayurveda-inspired Brands:** Brands that incorporate Ayurveda principles can cater to the wellness-oriented consumer market. - **Alternative Medicine Packaging:** There is a growing demand for packaging that conveys a sense of natural and organic ingredients in the alternative medicine industry. ### Who This Affects Most - **Design:** Design firms can capitalize on the increasing need for sophisticated packaging designs that communicate luxury and uniqueness. - **Wellness:** The wellness industry can benefit from incorporating Ayurveda principles and targeting the growing consumer interest in alternative medicine. - **Health Supplements:** Companies in the health supplements industry can utilize sophisticated packaging designs to differentiate their products and appeal to the wellness-oriented market. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md)