# Sophisticated Non-Alcoholic Wines Null Wine Introduces a Grüner Veltliner Blend from Austria By Kalin Ned | Published 2023-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-nonalcoholic-wine References: [nullwines](http://www.nullwines.com/)  Null Wines, a brand that is under the banner of [Studio Null](https://www.trendhunter.com/trends/studio-null), has introduced a noteworthy addition to its portfolio of [sophisticated non-alcoholic wines](https://www.trendhunter.com/trends/premium-alcohol-removed-wine). Dubbed Grüner Weiss, the offering is a pioneering dealcoholized Grüner Veltliner blend from Austria. Null Wines has distinguished itself through an approach that emphasizes sourcing-driven partnerships with innovative producers from prominent wine regions. The collaboration with Austria's Baumgartner vineyard and award-winning winemaker Katharina Baumgartner ensures that the Grüner Weiss will stand out as a bright and dry white wine on the market. The sophisticated non-alcoholic wine betrays floral aromatics and balanced acidity. The wine's character is deftly accentuated through a meticulous production process involving stainless steel tank aging. The label design, featuring the artistry of [Louis & Louise's](https://www.trendhunter.com/trends/luxury-menswear-campaign) 'Flowers,' adds a touch of elegance to the packaging. Image Credit: Null Wine ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 53% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sourcing-driven Partnerships:** Null Wines distinguishes itself through an approach that emphasizes sourcing-driven partnerships with innovative producers from prominent wine regions. - **Non-alcoholic Wine:** Null Wines introduces a noteworthy addition to its portfolio of sophisticated non-alcoholic wines with the pioneering dealcoholized Grüner Veltliner blend from Austria. - **Meticulous Production Process:** The meticulous production process involving stainless steel tank aging deftly accentuates the character of Null Wines' Grüner Weiss. ### Sectors Adopting This - **Wine Production:** The collaboration with Austria's Baumgartner vineyard and award-winning winemaker Katharina Baumgartner ensures the creation of sophisticated non-alcoholic wines that can disrupt the wine production industry. - **Packaging Design:** The label design featuring the artistry of Louis & Louise's 'Flowers' adds an elegant touch to Null Wines' packaging and presents disruptive opportunities in the packaging design industry. - **Beverage Retail:** The introduction of sophisticated non-alcoholic wines like Null Wines' Grüner Weiss presents disruptive opportunities in the beverage retail industry by catering to the growing demand for alcohol-free alternatives. ## Related on Trend Hunter - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Aromatic Non-Alcoholic Wines](https://www.trendhunter.com/trends/st-buena-vida.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [Celebratory Non-Alcoholic Wine Initiatives](https://www.trendhunter.com/trends/giesen-group.md) - [Non-Alcoholic Wine Sets](https://www.trendhunter.com/trends/just-enough-wines-the-na-set.md) - [Unconventional Non-Alcoholic White Wines](https://www.trendhunter.com/trends/surely-blanc.md) - [Non-Alcoholic Wine Magnums](https://www.trendhunter.com/trends/cuve-blanc-sparkling.md) - [Decades-Aged Dealcoholized Wines](https://www.trendhunter.com/trends/century-blend.md)