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# Italian-Made Sophisticated Footwear
Barneys NY & Ermenegildo Zegna Launch a Sleek Collaboration

By Kalin Ned | Published 2018-04-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-footwear
References: [thewindow.barneys](http://thewindow.barneys.com/ermenegildo-zegna-bny-sole-series/) & [zegna](https://www.zegna.ca/ca-en/home.html?utm_source=google&utm_medium=search&utm_campaign=cdn_en_brand&gclid=EAIaIQobChMIm-Gvwbiw2gIVEbXACh1mpgPFEAAYASAAEgJsE_D_BwE&gclsrc=aw.ds&dclid=CLrUsMm4sNoCFU-oaQodyyUL8g)

When one is on the hunt for the ultimate specimen of sophisticated footwear, one usually needs to look no further than Europe. American retailer Barneys [New York](https://www.trendhunter.com/trends/hello-kitty-3) and Italian shoe experts Ermenegildo [Zegna](https://www.trendhunter.com/trends/zegna-x) collaborate on a 2018 collection of fashion-forward and contemporary casual sneakers.

Ermenegildo Zegna is a family-run business that handcrafts sleek and sophisticated footwear with high-end materials in a workshop in Italy. For the collaboration with Barneys New York, the Europeans rework their classic Vittorio silhouette. The result is an exclusive [sophisticated footwear design](https://www.trendhunter.com/trends/flex-oxford-collection), called Vulcanizzato. Boasting a soft and hand-brushed suede upper in a gray or light brown, the exquisite casual sneakers incorporate a subtle detail of a leather heel patch. Mixing artisanal touch with high-end retail, the BNY Sole Series is bound to get some attention from consumers.

Photo Credits: [Ronald Stewart](http://www.ronaldstewartphotography.com/), Ermenegildo Zegna

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 79% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **European-made Footwear:** The high-quality materials and craftsmanship of European-made footwear represent an opportunity for fashion brands to target consumers who value luxury and exclusivity.
- **Collaborative Fashion Collections:** Creating collaborative fashion collections between brands with complementary products or customer bases can appeal to a wider range of consumers and create unique, in-demand products.
- **Handcrafted Footwear:** The rise of artisanal and handcrafted products creates a market opportunity for brands to differentiate themselves from mass-produced offerings and appeal to consumers who value quality and uniqueness.

### Who This Affects Most

- **Luxury Footwear:** The luxury footwear market can leverage the allure of high-quality materials and European craftsmanship to target affluent consumers seeking exclusivity and luxury items.
- **Fashion Retail:** Fashion retailers can explore collaborative collections like the Ermenegildo Zegna and Barneys NY Vulcanizzato shoes to create unique offerings and target new customer segments.
- **Handcrafted Goods:** The handcrafted goods segment represents an opportunity for brands to appeal to consumers seeking unique, artisanal products that they cannot find in mass-produced offerings.

## Related on Trend Hunter

- [Luxurious Ergonomic Footwear](https://www.trendhunter.com/trends/1774-line.md)
- [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md)
- [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md)
- [Sophisticated Italian-Made Boot Silhouettes](https://www.trendhunter.com/trends/jb-ander.md)
- [Hairy Suede Handcrafted Footwear](https://www.trendhunter.com/trends/bread-clog.md)
- [Timeless Footwear Collaborations](https://www.trendhunter.com/trends/buck-mason-x-sanders.md)
- [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md)
- [Ultra-Sophisticated Men's Loafers](https://www.trendhunter.com/trends/loafer-in-ivy.md)
- [Elevated Footwear Sets](https://www.trendhunter.com/trends/ensemble-1774.md)
