# Sophisticated Crimson Pout Red Lips Fall Into Fashion By Bianca | Published 2007-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-crimson-pout-red-lips-fall-into-fashion References: [people](http://www.people.com/people/gallery/0,,1549620_8,00.html) The classic red lip is back this season! The iconic look of the war era really turns a woman into a lady. It's a tough look to pull off and choosing the right shade could be tricky. The best possible tips I can give? 1. Wear it with confidence -- it's a [bold colour](https://www.trendhunter.com/trends/smashbox-canada), and unless you're comfortable, you won't be able to pull it off. 2. Go a little too orange, and you risk looking like you were born with a cup of coffee on your lip, and a cigarette in hand. Choose something with a [blue undertone](https://www.trendhunter.com/trends/rouge-dior-lipstick) -- it'll ensure your teeth look pearly white! 3. If you know you're going to be locking lips tonight, skip the scarlet. Nothing stains worse than [red lipstick](https://www.trendhunter.com/trends/period-red-lipstick), and though a man might be thrilled to brag about the lipstick on his collar, his enthusiasm will be gone so fast once he discovers his favourite white shirt is a goner. Some celebs who really know how to work this look are Gwen Stefani, Scarlett Johanson, Dita von Teese, Anne Hathaway and Christina Aguilera. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 67% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Classic Red Lips:** Disruptive innovation opportunity: Develop long-lasting, smudge-proof red lipsticks for effortless wear throughout the day. - **Confidence in Lipstick:** Disruptive innovation opportunity: Create confidence-boosting lipsticks with customized shades for different skin tones, empowering women to rock a bold red lip with ease. - **Lipstick Stain Prevention:** Disruptive innovation opportunity: Invent lipstick formulas that are stain-resistant and easy to remove, saving individuals from the hassle of ruined clothing. ### Industries Being Reshaped - **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore advancements in lipstick formulation, packaging, and application methods to enhance the user experience and meet the demand for long-lasting, high-quality red lip products. - **Fashion and Apparel:** Disruptive innovation opportunity: Collaborate with fashion brands to develop clothing and accessories that complement and protect against lipstick stains, creating a seamless experience for consumers. - **Celebrity Endorsements and Influencer Marketing:** Disruptive innovation opportunity: Utilize celebrity partnerships and influencer marketing strategies to promote red lipstick as a must-have fashion accessory, influencing consumer choices and driving sales. ## Related on Trend Hunter - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md) - [High-Shine Lip Products](https://www.trendhunter.com/trends/pepper-pout.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md)