# Tasteful Treat Packaging This Sophisticated Chocolate Wrapper Caters to a Mature Chocolate Lover By Amelia Roblin | Published 2015-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sophisticated-chocolate-wrapper References: [lovelypackage](http://lovelypackage.com/ion-chocolate/) & [mousegraphics.gr](http://www.mousegraphics.gr/showcase/chocolate-ion-design-couvertures/) Adults have their long-time go-to favorite treats, of course; however, something like this [sophisticated chocolate wrapper](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) would be necessary to attract new mature consumers to a particular brand. [ION](https://www.trendhunter.com/trends/sensonic-electronic-toothbrush) Chocolate packaging is devoid of the bold and punchy graphics and text that make sweets so appealing to youngsters. This particular aesthetic is clean, crisp, polished and pretty. Mousegraphics of Greece took on the task of cooking up a fresh look for the established brand of chocolate bar, planning not to diverge too much from the existing image. The elegant solution is based on a structure of white space, with bands of elementary colors creating a frame and separating sections. A light typeface was chosen to label each of the treats, and a loose illustrations depict the preparation process, to which seasoned home cooks can relate. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Packaging:** Opportunity for brands to attract mature consumers with refined and elegant packaging. - **Clean Aesthetic:** Trend towards clean and simple designs for packaging that complements a polished and modern look. - **Illustrated Packaging:** Growing trend of packaging designs that feature hand drawn illustrations to create a unique and personalized touch. ### Sectors Adopting This - **Chocolate:** Opportunity for chocolate companies to cater to a more mature market by updating their packaging designs. - **Food and Beverage:** Packaging designers can offer their services to food and beverage companies looking to revamp their packaging with a more polished and clean aesthetic. - **Graphic Design:** Emerging opportunity for graphic designers to specialize in custom illustrated packaging designs. ## Related on Trend Hunter - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md)