# Holographic Unicorn Bags Sophia Webster Autumn/Winter 2013 Collection Has Playful Bags and Shoes By Seçil Soytürk | Published 2013-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sophia-webster-unique-designs References: [londonfashionweek](http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=2082) & [sophiawebster](http://www.sophiawebster.co.uk/) The young shoe designer Sophia Webster introduced her 2013 Autumn/Winter collection with a fairytale presentation. Webster has a special customer base who are very much like her [playful and quirky designs](https://www.trendhunter.com/trends/aldo-x-disney). In a few seasons, she became very popular due to “being playful, but doing this in an elegant way,” according to her site. Sophia Webster displayed her fall collection with [colorful ambiance](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). The lookbook shows a magical place with pastel trees and fake snows as well as a beautiful garden for unicorns. The models rock pastel-streaked and braided hair piled on top of their heads, making them look like unicorns. Webster announced that she will open a new boutique in London. The accomplished designer again shows us how to be so successful at a young age simply by being different. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Fashion:** The trend of incorporating whimsical and quirky elements into fashion designs presents disruptive innovation opportunities for clothing brands to attract customers seeking unique and creative styles. - **Interactive Retail Experiences:** The trend of creating immersive and magical retail environments, like Sophia Webster's fairytale presentation, presents disruptive innovation opportunities for retailers to engage customers and enhance their shopping experience. - **Personal Branding:** The trend of designers like Sophia Webster building a strong personal brand and connecting with a specific customer base presents disruptive innovation opportunities for individuals and brands to establish a unique identity and loyal following. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation opportunities by embracing playful, whimsical designs and incorporating interactive retail experiences to captivate customers and differentiate their brand. - **Retail:** The retail industry can leverage the trend of interactive retail experiences to create immersive and magical environments that enhance customer engagement and drive sales. - **Personal Branding:** The concept of personal branding presents disruptive innovation opportunities for individuals and brands across various industries to build a strong identity and connect with a specific customer base. ## Related on Trend Hunter - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Witchy Cinematic Bag Ranges](https://www.trendhunter.com/trends/kipling-x-wicked-collection.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Interchangeable Themed Shoe Charms](https://www.trendhunter.com/trends/coach-1.md) - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md)