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# Pop Art Aztec Fashions
The Sophia Webster Resort 2013 Collection Transforms Models into Dolls

By Gil Cohen | Published 2012-09-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sophia-dolls
References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2012/09/sophia-dolls.html) & [sophiagracewebster](http://sophiagracewebster.co.uk/)

Packaged in hot pink boxes, the life-size Sophia dolls look like real-life Barbies modelling the Sophia Webster Resort 2013 collection of wildly fabulous shoes. The shoe and handbag designer could not have picked a more perfect way to present her vibrantly youthful [candy-colored shoes and bags](https://www.trendhunter.com/trends/oasis-society).

For those girls who still love their Barbies and never stopped playing dress-up, this collection is sure to bring a smile to their faces as it rejoices in the playfulness of fashion. With its mix of Aztec patterning in delightful candy colors, [pop-art speech bubble purses](https://www.trendhunter.com/trends/keiichi-tanaami-1) and bright plastic beads, it appears to capture the spontaneous style sense of a child not yet affected by fashion rules and inhibitions.

Dressed in pretty pastel dresses with unnaturally hued lips, the Sophia dolls make a great blank slate for the exciting Sophia Webster Resort 2013 collection.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Pop-art Fashions:** The use of vibrant candy colors and pop-art icons on clothing and accessories presents an opportunity for disruptive innovation in fashion design.
- **Aztec-inspired Patterns:** Incorporating intricate Aztec patterns into clothing could provide a unique and fresh take on fashion design.
- **Handbag Presentation:** Developing new, creative ways of presenting handbags could present a disruptive innovation opportunity for retailers and designers.

### Where This Applies

- **Fashion:** The fashion industry has the opportunity to incorporate playful, childlike elements into their designs to appeal to a wider audience.
- **Toy:** Toy companies could explore partnerships with fashion designers to create doll collections featuring clothing and accessories inspired by current fashion trends.
- **Retail:** Retailers could innovate by creating immersive, playful shopping experiences that incorporate fun, Barbie-like elements to engage customers and increase sales.

## Related on Trend Hunter

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- [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)
- [Stunning Doll-Themed Luggages](https://www.trendhunter.com/trends/beis1.md)
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- [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md)
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- [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md)
- [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md)
