# Streamline Bespoke Purses The Pursh Collection Debuted the Elevated Sophi Purse in Four Colorways By Grace Mahas | Published 2020-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sophi-purse References: [purshcollection](https://www.purshcollection.com/collections/shoulder-bags/products/sophi?variant=30180975738970) & [purshcollection](https://www.purshcollection.com/collections/shoulder-bags/products/sophi?variant=30180975738970) The Pursh Collection, a boutique that curates à la mode pieces at a wallet-friendly price point, recently expanded its collection with the introduction of the new Sophi Purse. This versatile bag boasts a crossbody strap and a shoulder strap to allow users to comfortably wear the purse depending on their preference. The Shopi Purse denotes an elevated and timeless aesthetic with a briefcase-inspired design. It features an interior compartment with a cell phone pocket for convenience. The dynamic Shopi Purse is available in multiple colorways including [Caramel](https://www.trendhunter.com/trends/queens-caramel), [Midnight Crocodile](https://www.trendhunter.com/trends/plumtox-by-le-prunier), Crocodile Burnette, and [Carmel](https://www.trendhunter.com/trends/sublime-cosmetics). Lastly, five percent of all orders will be donated to help the animals affect by the Australian bushfires. Image Credit: Pursh Collection ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 20% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Versatile Bags:** Disruptive innovation opportunity to create versatile bags that can be worn as both crossbody and shoulder bags. - **Elevated Timeless Aesthetics:** Opportunity to develop products with briefcase-inspired designs that exude an elevated and timeless aesthetic. - **Cause-driven Marketing:** Disruptive innovation opportunity to incorporate social responsibility by donating a percentage of sales to charitable causes. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the trend of versatile bags and elevated timeless aesthetics to offer unique products. - **Accessories:** Opportunities for accessories manufacturers to explore innovative designs and functionality for versatile bags. - **Cause-related Marketing:** Companies practicing cause-related marketing can leverage their efforts to make a positive change while promoting their products. ## Related on Trend Hunter - [Affordable Luxury Statement Bags](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Understated Vegan Leather Handbags](https://www.trendhunter.com/trends/espe-ss24.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md) - [Versatile Bucket Bag Capsules](https://www.trendhunter.com/trends/the-gabine-collection.md)