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# Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns

By Kalin Ned | Published 2023-02-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soothing-skincare-collection
References: [honeybotanics](https://honeybotanics.com/)

New York-City-based boutique Honey Botanicals offers high-quality soothing skincare collections that tackle various issues that are affecting all skin tones. The brand was built "out of necessity to provide optimal skin health." In its practices, Honey Botanicals emphasizes [skin-nourishing ingredients](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) that have healing and regenerative properties. The soothing skincare collections are all hand-made in Harlem.

[Honey Botanicals'](https://www.trendhunter.com/trends/honey-milk-hydrating-essence) capsule includes a robust soap range, featuring items like the [Kojic](https://www.trendhunter.com/trends/night-wrapping-mask) Acid Body Soap which tackles hyperpigmentation and scarring, the Eczema Body Soap which relieves eczema-prone skin and protects from drying, the Glutathione Body Soap which boosts glow, and the Detox Body Bar which has a clarifying effect. Aside from soaps, Honey Botanicals also includes a range of creams, lotions, body washes, scrubs, serums, oils, and more.

Image Credit: Honey Botanicals

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 29% | Activity: 33% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Soothing Skincare Collections:** The rise of high-quality, handmade skincare collections that target specific skin concerns presents opportunities for brands to differentiate themselves through unique ingredients and formulations.
- **Skin-nourishing Ingredients:** The emphasis on skin-nourishing ingredients that have healing and regenerative properties presents opportunities for companies to develop innovative products that prioritize natural and sustainable ingredients.
- **Hyperpigmentation and Scarring Treatments:** The demand for hyperpigmentation and scarring treatments has led to the emergence of products that specifically target these skin concerns, presenting opportunities for brands to specialize and cater to niche markets.

### Industries Being Reshaped

- **Skincare:** The skincare industry has an opportunity to capitalize on the growing demand for high-quality, handmade, and natural products that target specific skin concerns.
- **Beauty:** The beauty industry can innovate by creating products that prioritize skin health and wellness through the incorporation of natural and sustainable ingredients.
- **Wellness:** The wellness industry can tap into the growing trend of natural and holistic skincare by promoting self-care and healthy routines that prioritize skin health.

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