# Soothing Pet Grooming Products Cleo&Hooman Launched a New Line, Spotlighting Zoomie Wipes By Kalin Ned | Published 2024-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soothing-pet-grooming References: [cleoandhooman](https://cleoandhooman.com/products/zoomie-wipes)  [Cleo&Hooman](https://www.trendhunter.com/trends/cleohooman), a luxury pet wellness brand, is dedicated to the health and comfort of furry companions, and recently, the company debuted a new soothing pet grooming range that is ideal for pets with allergies or other sensitivities. The line is inspired by Cleo, a chic French Bulldog with sensitive skin, and her owners, Louie Marte and Michael McLafferty, who founded the brand in New York City. Cleo&Hooman prioritizes pet health and comfort, using vet-approved ingredients and stylish branding, amplifying the attention-grabbing value of the soothing pet grooming products on the shelf. The debut offering from Cleo&Hooman's new range is the Zoomie Wipes which promise to offer [convenient paw cleaning](https://www.trendhunter.com/trends/wipes-for-dogs). The product is enriched with natural extracts like jojoba seed oil and lavender. Cleo&Hooman emphasizes simplicity and efficacy, collaborating with veterinarians to address common pet issues like dryness and irritation. Image Credit: Cleo&Hooman ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 55% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Luxury Pet Wellness:** Cleo&Hooman focuses on luxury pet wellness, using vet-approved ingredients and stylish branding to amplify the attention-grabbing value of their soothing pet grooming products. - **Convenient Paw Cleaning:** Cleo&Hooman's Zoomie Wipes offer pet owners a convenient solution for cleaning their pets' paws, enriched with natural extracts like jojoba seed oil and lavender. - **Addressing Common Pet Issues:** Cleo&Hooman collaborates with veterinarians to create products that specifically target common pet issues like dryness and irritation, emphasizing simplicity and efficacy. ### Industries Being Reshaped - **Pet Wellness:** Cleo&Hooman operates in the pet wellness industry, focusing on creating luxury products that prioritize pet health and comfort. - **Pet Grooming:** Cleo&Hooman's soothing pet grooming products cater to pet owners who are looking for high-quality solutions to address their pets' allergies or sensitivities. - **Pet Care:** Cleo&Hooman's range of pet grooming products is part of the larger pet care industry, providing pet owners with effective solutions for maintaining their pets' health and well-being. ## Related on Trend Hunter - [Sensitivity-Focused Dog Lines](https://www.trendhunter.com/trends/cleohooman.md) - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [Gentle Pet Grooming Products](https://www.trendhunter.com/trends/gentle-pet-grooming-products.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Sensitive Dog Shampoos](https://www.trendhunter.com/trends/sensitive-dog-shampoo.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Clean Pet Grooming Salons](https://www.trendhunter.com/trends/clean-grooming-salon.md) - [Salon-Quality Pet Grooming Products](https://www.trendhunter.com/trends/woof-gang-cosmetics.md) - [Plant-Based Pet Paw Cleaners](https://www.trendhunter.com/trends/pet-paw-cleaners.md)